The problem is that the EU figures are misleading
Correct. Complain to your MEP and ask for him/her to push for adoption of the WLTP (World Light Test Procedure) in 2014.
If anyone else feels as strongly as i do, perhaps we could take the matter further.
You're wasting your time. Toyota will point out they have a statutory obligation to test their vehicles in accordance with the prescribed cycle and publish the results. The matter is out of their hands.
In fairness, January and February have been colder than normnal and your consumption will improve as the weather warms up.
A brighter spin on things is to look at your fuel consumption as a proportion of the total cost of buying and running such a vehicle. Then work out the hypothetical difference with the advertised figures. The figure won't change appreciably. Scant consolation I know!
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