Pursuing the dealer in this will prove largely fruitless, as you say it is his word against yours. If it was in writing, then fine.
However, were run-flats a standard fit on that make and model of car when new or were they an optio?. If standard fit, then it could be argued it would be reasonable to expect them to be fitted and you have could a better chance.
BUT, time (and mileage) would be a factor. How many miles have you done since you bought it ?- because the tyre wear would be a factor. At best in a fair world you could get them to fit new run flats, but you would have to pay a percentage to cover the wear you would have put on them. If you have replaced tyres since you have had the car (excluding the puncture) forget it.
As always, a reasoned letter to the dealer principle is the way to go. And dont forget, salespeople sometimes just say yes!
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