You`re standing in Halfords and there are choices within the specs that your Motor requires for it`s engine oil.
Halfords full synth - or Mobil 1............
BOGOF for own brand? Or 20% off Mobil 1 - if you hit Easter or August BH.. maybe.
Free umbrella - with Mobil 1 around the edge......
Your eyes glaze over and you remember it in 1967 - Duckhams Q20/50 - of the Mobil 1 of it`s day.
Went for Duckhams then - great name colour and SMELL.. Only the sound (in being different) was missing. One glug being much like another glug glug.
Great association with the Duchhams `name` though at the time. I wonder how much of the enthusiasts market would have been captured and held if the Duckhams brand name had a full synthetic all along and had challenged Mobil 1 - rather than seemingly dropping the ball and largely disappearing?
Mobil 1 or Halfords own?(I use Mobil but would prefer not to buy an American product)
Politics and engine oil - surely not? Probably refined in Europe anyway?
Charisma still hangs on the Duckhams name though, after all these decades - don`t you think?
Actually, I used to feel like that about Castrol too - but their advertising extinguished any technical interest I had in it, long ago.
Funny thing - names and associations.
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