What is the logic behind the marketing of Toyota Special editions - I have yet to see an Auris on the road and already they are selling a special edition - the TR.
I always though special editions were for end of run or when sales were down.
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its all to do with different marketing styles to the fleet buyers and the ordinary consumer single car buyer
TR is a special for joe public, much better deal for him financially, but will not be made available to fleet buyers and therefore company car drivers
T3 etc is aimed at company car driver, and list price is nonsense for no fleet will pay anywhere near that, but it will impact tax value for the driver
So both very heavily targetted at what those markets at a pidgeon level want
They have screwed up big time however by not carrying forward a true automatic box, and they must be loosing lots of potential customers who do not want an MMT
I prefer the last of the Corollas, much nicer inside
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T3 etc is aimed at company car driver, and list price is nonsense for no fleet will pay anywhere near that, but it will impact tax value for the driver
So why on earth would company car drivers choose it?
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They have screwed up big time however by not carrying forward a true automatic box, and they must be loosing lots of potential customers who do not want an MMT
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Yes I do wonder why so many manufacturers are doing this - a huge number of cars in the golf/auris/civic class are bought by more mature generations or by those who have auto only licences. I would imagine alot will find a MMT or automated manual just not smooth enough and also raise potential questions as to whether the thing will still work properly in 15 years time...
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