Probably been covered but here goes
What car tv advert do you remember most? Is it the Mini Metros being driven off the boats at the South coast? The Fiat Strada being built by robots? Volvos being driven through windows by crash test dummies or the Citreon BX being eaten by a mechanical Grace Jones?
What one sticks out for you?
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Peugeot ad for ( I think) 405, black and white , small girl in red coat crosses road in front of road tanker , someone risks life to save her, to the music of "Search for the Hero"
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The one in India when he beats his car into being a new Peugeot something.
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Citroen ZX 16v
Painter is painting a picture of a z bendy type road that sweeps downhill. As the red 3dr 16v ZX drives past him, the advert finishes showing him applying the flurish to the end of the v on the 16v badge he's painted.
Thought then, as I do now, that there wasn't much on the road that looked as good. I miss my 3dr ZX...
--Lee .. sorry, the card says Moops.
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The one in India when he beats his car into being a new Peugeot something.
Judging by Sunday's Top Gear that's how they actually make Peugeots!
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Two guys driving through Frankfurt in an 825 Vitesse, they pass a fancy contemporary building and one says 'Britischer Architekt'.
An attempt by Rover to woo cutomers away from the German marques. I also love the Golf ad with the guy who has just put his last 100 bucks (or whatever) on black and it came up red etc, 'A man has to have something he can rely on', seems that he can't even rely on a VW today.
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I also loved the original Nicole and Papa series.
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I also loved the original Nicole and Papa series.
If you see them today the ads look quite contemporary it is just the Clios that look out of date.
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Not a TV ad but cinema (it looked the business on the big screen) 205 GTI gets dropped out of a plane on to a glacier to be shot at by unseen baddies 007 style before almost having its aerial bent by a Hercules seemingly flying 5 foot off the ground. At the age of about 22 I was transfixed.
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Was it Polo or Fiesta, the "small but tough" toy car that runs down some steps and just avoids a cat? Polo I think.
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Was it Polo or Fiesta, the "small but tough" toy car that runs down some steps and just avoids a cat? Polo I think.
Yes it was the Polo
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>>Two guys driving through Frankfurt in an 825 Vitesse, they pass a fancy contemporary building and one says 'Britischer Architekt'.<<
I loved that one! "When you could have had...." "I just like the way it's put together...." "In England Nehmen Sie Es FASTBACK!"
Yuppie schlock at its height
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Peugeot ad for ( I think) 405, black and white , small girl in red coat crosses road in front of road tanker , someone risks life to save her, to the music of "Search for the Hero"
Anorak on - it was the 406 - Anorak off
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One that sticks in my mind is Cannon and Ball advertising Lada Rivas. One of the selling points was "thicker than average steel".
I seem to remember one for the Rover 800 which involved two German businessmen speaking in German (subtitled) about how good it was and how impressed they were with it and how non-slapdash the build quality was etc. Yeah, they had us all convinced. I think that's the one Cheddar was referring to.
----
Life is complex; it has real and imaginary parts.
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Fiat Super Mirafiori back in the late seventies. Long enough to be a feature film.
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You are showing your age ;-)
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Pug 205 GTI where the bloke is driving through the burning corn field I think to take my breath away. I recall reading somewhere that the add was so effective it acualy made the 205 the success it was
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You are showing your age ;-)
He he! (forty one and a bit ;-)
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Several good TV ones I remember:
Capri 2.8 Injection - Mountain road with lightning.
Land Rover Defender - Winching itself up a dam.
Peugeot 405 - In the burning sugar cane field.
Peugeot 205 - Being chased through the desert by a helicopter.
You get some other car ads from here including some pretty hilarious ones:
www.tv-ark.org.uk/
--
Was Charles {P} but someone c o p i e d my name with spaces.
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I liked the Cavalier ones with Doyle out of the professionals.
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VW - where they drop a Golf behind the Japenese? actor & it crashes thru' the floor.
BL - where they line up their fine selection of models, on top of White Cliffs Dover - to see off the competition - NOT!!
BL - Montego & first class handbrake turn parking by, can't recall his name, into the tightest of space.
VB
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& Spike Milligan doing the Mini ad, for free, 'cos he 'believed in the car'
VB
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Not sure what car it was? the peaugot 405?
"Take my breath away" song from top gun was used....
Think it had flames and stuff shooting around it.
Also the Audi ones VORSPRUNG DURK TECHNIC saying, they annoyed me!! :)
Lee
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Renault 11 - it's tough on the streets.
Pug 405 through burning cornfields, apparently they had to edit out the scene of the farmer setting the cornfields alight. The first few times it was shown that scene was in there, then it wasn't.
The girl in the VW Polo, with the puchline from her boyfriend who dumps her in the middle of nowhere "The car is not the surprise".
The Skoda ad where the car transporter driver showed up with a load of new Skodas, saw the skoda logo at the dealership then thought he was in the wrong place.
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Does anyone have a link for the cars not the surprise advert?
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Anyone find a link for the car is n8t the surprise car advert? I can't find one anywhere!
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VW - where they drop a Golf behind the Japenese? actor & it crashes thru' the floor.>>
Wasn't that the VW Passat? They drop the other VW cars (as in their 1970s adverts) and when they drop the Passat it goes through the floor. Something like "from the company who makes great small cars, here's a great big one"
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Best ever - the Indian Peugeot one mentioned above. Inspired.
Worst ever - one that springs to mind is the mid-eighties Renault 25 advert with the irritating yuppy couple so wonderfully lampooned by Ben Elton at the time.
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The Volvo advert when they first brought out SIPS. The guy talking through how it works from the driver seat while the car was being T-boned by a Transit in slow motion.
I still don't really know how they did that. Think it won some technical awards too.
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Agree with H - most of the Skoda ones - moreso the early ones. (Early new era not early pre 1939)
The Passat Son passing test/dirty dog getting a taxi home etc...
The Golf - over the ages where he gets a new Golf at every turn.
Quite funny. And all German cars too. Weird.
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What's interesting in this thread is how many of you have mentioned the wrong car for the ad. Also surprising that no-one's mentioned COG by Honda - the one with all the parts - which won just about every advertising award going.
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The car in front is a Toyota is one i can also remember and also the famous VW one with the posh bird and the golf.
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Anyone remember the 1982 Ford Sierra launch ad, circa Oct 1982 with a silver Ghia emerging from a tunnel with the sultry voiced Patrick Allen narrating?
Never seen that ad since..
That's my favourite..
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The original Almera ads featuring parodies of The Sweeney (complete with realistic Dennis Waterman wig) and The Professionals.
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The original Almera ads featuring parodies of The Sweeney (complete with realistic Dennis Waterman wig) and The Professionals.
...and what a rip off they were! Everyone knows that both said programs mainly featured Fords, especially The Sweeney.
Not a Nissan in sight.
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The original Almera ads featuring parodies of The Sweeney (complete with realistic Dennis Waterman wig) and The Professionals.
Was this not a parody of Starsky & Hutch where they drive down an alleyway & say "Litter makes the car look good" as paper flies everywhere as the car drives through it.
Can't help but chuckle to myself & think how apt. Always thought the Almera was rubbish
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The Fiat mention in the original post reminds me of the parody a year or two back (on I think Not The Nine O'clock News?) with cars on a production line, and then crashing everywhere.
Built by Robots.
Driven by Italians.
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Hi - There was a Euro-ad for Mazda quite a few years ago where a rep who has been driving all day is trying to find accomodation in a German town. Having had no luck and being by this point exhausted he bumps his car into a telegraph pole just enough to activate the airbags. Then goes to sleep on his airbag.
'Mazda 626 - now with airbags'
Well made and very funny.
Regards DougB.
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1968. The launch of the ???????
A three minute mini story. No mention of product at all.
Esentially man gets new car (a top of the range 3 litre GT of course with false air scoops and < swoon > vynl roof, and rostyle wheels). Man picks up gorgeous blonde woman with Farah Fawcet style hair and mini skirt. Man & woman have meal, drive along sea front. Man and woman go back to hotel and do anughyty man & woman things.
Cut to car looking better than farah fawcet woman,
Advert Hook line appears
"The Ford Capri - The car you always promised yourself."
It tranlslated of course to "The Ford Capri, buy one and get your leg over"
It hooked me for sure.
--
RF - currently 1 Renault short of a family
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"Drive it through the leaves!"
"Why?"
"Dunno - makes the car look good"
Err, it's an Almera - you'll need to try harder than that :)
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As mentioned above, the Land rover winiching up a dam,
"The Best 4x4xfar!"
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The cigar advert with the Ford Anglia and its Carlos Fandango wheels
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The Vauxhall Cavalier's "dancing" to Peter Gabriels Sledgehammer song in what looked liked an ncap testing facility.
Brian May - Everything I do is driven by you - Ford.
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Brian May - Everything I do is driven by you - Ford.
Shudder x 2. Nearly as cheesy as the Lovely Day advert for the late 80's Escort.
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Shudder x 2. Nearly as cheesy as the Lovely Day advert for the late 80's Escort.
But neither of them as cheesy as the "Gonna make you great again" Rocky take-off they did for (I think) the Mk5 Escort RS
----
Life is complex; it has real and imaginary parts.
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Oh, and that reminds me. The Mk4 Escort ads where guys who were meant to look like birdwatchers in their hide were spotting cars instead. What they thought was an XR3i turned out to be an Escort Eclipse special edition. I still wince in embarassment on behalf of the advertisers. Nice one guys... market a car as an XR3alike to the untrained eye but make sure that everyone knows that the Escort on their street is actually a 1.3, cost 7995 (or whatever) and is definitely not an XR3i.
----
Life is complex; it has real and imaginary parts.
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Lovely day Ford Escort, Everything we do is driven by you.
Peugoet - The lion goes from strngh to strengh
VW Polo - "Young at heart" - Just divorced Ad
VW polo - all the lamposts with cushioning on them cause they were so good to look at.
Ford Puma - Steve Mcueen was pretty damn good
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Yeah, I liked the Cavalier one, I can remember it from when I was younger.
A one from before I was born, which I thought was good, was for the Mk1 Golf, presented by a Japanese guy. He describes a local Jap car as being the best seller in the UK. Then a red Golf is dropped onto the floor. "This, the new Volkswagen Golf, it vewy woliable and the best selling car in Japan" as he gets in and drives it away.
My dad keeps telling me about a one for the Citroen GS, where it was driven between two parallel trucks, driven at the same speed, with a gap between them. The GS drives through the gap, but before it reaches the end, its tyres are shot out, but the car keeps going (No doubt an advert for the suspension). Anyone else remember it?
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Carter look-a-like: 'Stop shouting.'
Regan look-a-like: 'I CAN'T!'
Made me chuckle.
--
Dr Alex Mears
Seat Leon Cupra
If you are in a hole stop digging...unless
you are a miner.
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Yes the COG advert by Honda is my favourite too, it took a long time to make because it wasn't faked or done with CGI - very clever!
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CITROEN C4 - TRANSFORMER:
WHY????
THE VISUALS: The morph from a car to a 'dancing' robot was awesome.
THE MUSIC: 'Jacques Your Body (Make Me Sweat)' by Les Rhythmes Digitales was an inspired choice.
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CITROEN C4 - TRANSFORMER
heh - and it turns out that Citroens actually do dance in car parks after all. Well, C5s do, if you leave the handbrake off, apparently.
----
Life is complex; it has real and imaginary parts.
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I find the fuss about this ad baffling. It's an ad for special effects not a car or even a brand of car - it could be for any make(or at least one which DOESN'T have a consistent signature style of advertising such as BMW or Audi)
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Honda's COG has to be the best TV advertisement ever made, in any product category.
I remember spontaneously applauding the telly (much to my partner's amusement) the first time I watched it.
VW's late '80s Golf GTI ad, in which a beautiful woman in a red designer suit tearfully walked out of a smart mews house, ditching the ring and fur coat that He gave her, but deciding to keep the car was a classic. Witty, stylish and perfectly attuned to what was at the time a highly aspirational brand.
Please forgive the lapse into Marketing speak. Future postings will be written in English, honest.
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"Honda's COG has to be the best TV advertisement ever made, in any product category"
I think it was a better ad for the ad agency than it was for the Honda brand. I bet they?ve never been short of work since they came up with that one.
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"they came up with that one"
A few mins on Google will provide a link to the orginal film that "inspired" the Honda version
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Snowplough - Jaguar X-Type - just keep in its tracks....
Clever way of selling 4 wheel drive!!
VB
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Snowplough - Jaguar X-Type - just keep in its tracks.... Clever way of selling 4 wheel drive!! VB
You might say it was a rehash of the 1960s VW advert - "how does the guy who drive the snowplough, drive to the snowplough? This one drives a Volkswagen"
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The advert from the nineties where a horrible yuppie guy is driving an Audi...
'Yeah the car you drive is important. People you know, who you're seen with' Then talking into his mobile 'I don't want to hear that do I' cut back to him driving the Audi again.
Then the twist. He hands back the keys to the salesperson and says 'not really me mate, know what I mean'? 'Tell Charles I'm on my way. Taxi'.
Any one else remember this? Anyone else think Audi had it so wrong until the twist? BMW bashing brilliance.
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Seventy miles an hour and you travel in style the RENAULT DAUPHINE
PS. I think this was probably its top speed also.Only kidding.
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Renault Dauphine - what a car. I have one being restored as I type.
I quite liked the Renault Five advert in about 1984, when they drove it backwards down the staircase. Anyone remember it? There must be a link somewhere.
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Best car-RELATED add was surely Castrol GTX c. 1980.
Oil poured into spanner to accompaniment of atmospheric Mahler. Voiceover: "Castrol GTX - Liquid Engineering"
Anyone else remember it?
Peter
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....And not forgetting zee powerful deeesc brakes!!!!!!
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I remember Jimmy Savile doing the old Clunk Click routine, but could someone remind me who the old fella was that done (I think) the advert for michelin or goodyear tyres. Was it Sir Robert something or other?
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There was a fantastic advert for some model of Alfa; skaters in skin tight blue clothing and with smoked out visors on their helmets were skating along a canal. The camera moved back as they went under a bridge and it turned out to be set in Venice on a lovely clear day with all the canals frozen and then an Alfa drove past, on the ice, in the opposite direction. Totally stunning and, I guess, a fairly early use of special effects.
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There was a fantastic advert for some model of Alfa; skaters in skin tight blue clothing and with smoked out visors on their helmets were skating along a canal. The camera moved back as they went under a bridge and it turned out to be set in Venice on a lovely clear day with all the canals frozen and then an Alfa drove past, on the ice, in the opposite direction. Totally stunning and, I guess, a fairly early use of special effects.
The original launch campaign for the 156.
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Thanks for the reminder JAB! It was many years ago but I still remember it!
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And his catchphrase was.....?
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Something along the lines of "I think these tyres are a major contribution to road safety"
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I remember Jimmy Savile doing the old Clunk Click routine, but could someone remind me who the old fella was that done (I think) the advert for michelin or goodyear tyres. Was it Sir Robert something or other?
Sir Robert Mark, then very recently retired as Commissioner of the Met. Got quite a bit of flack for doing product endorsement so soon after going. How times have changed.
Incidentally Men and Motors is curently showing a series, hosted by Tiff Needell, featuring ads with car content (not necessarily car ads. Some very good French ones for late 90s Citroens. 21:00 last night on Freeview.
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"VW's late '80s Golf GTI ad, in which a beautiful woman in a red designer suit tearfully walked out of a smart mews house, ditching the ring and fur coat that He gave her, but deciding to keep the car was a classic. Witty, stylish and perfectly attuned to what was at the time a highly aspirational brand."
And the music was Young At Heart by the Bluebells.
Surely rally conerage was the best ad? I remember I wanted a Chevette after seing Russell Brookes/Penti Arrikala in his.
--
I wasna fu but just had plenty.
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I bought my first pair of Adidas trainers for driving after I found out the late Roger Clark wore them for rallying. This was well before they were popular liesure wear items
Went well with my red Marlboro rally jacket with the Ford and Shell patches on the arms!
--
RF - currently 1 Renault short of a family
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The Mk 1 Golf.
VW ads had always been regarded as the best in the business before the launch of the Golf. They had to be to sell a slow, noisy aircooled car with no four door option and little luggage space. Most of these drawbacks were actually cleverly alluded to in the ads.
By the mid 1970s Germany had a rival (in Japan) in turning out cars which were perceived as dependable, so the tv ads featured the statistic that the Golf was popular with Japanese purchasers, such as the small dark haired guy with funny specs who told us enthusiastically that the car was
"Velly Leli'abaw" "Velly..'Tough as old boot'!".
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The ford escort, 1980s.
I seem to remember ford running a campaign in the 1980s for the escort LX.
It featured a young guy in a company joy riding the escort LX, assuming it was a pool car. His name was Alex and the advert tag line was, Where's Alex, he's in the LX, with a cut to him enthusiastically driving the escort LX.
I don't know what the aim was but it made me feel that I pitied Alex if his aspiration in life was to drive a ford escort with a better than standard level of trim.
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Good Lord what an old thread?
I remember the VW advert with the "Made by robots" tag line. It was parodied by Not the Nine O'Clock News in their VW factory worker sketch sketch:
"Morning Bob",
"Morning Bob"
etc.
Punch line: VW, made by Roberts.
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For me dell boys reliant robin. Or Herbie at 2nd place.
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Citroen BX when the car is driven straight past a remote service station at speed with 'loves driving, hates garages'
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Did I miss a mention of the mechanic trying to find a squeak, and oiling the passenger's earing? VW, I think.
And of course I remember the advert for my TR7...'The shape of things to come' - although similar shaped Ferraris had already appeared.
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