What is life like with your car? Let us know and win £500 in John Lewis vouchers | No thanks
Private sellers over optimistic on price - Thommo
I am currently wanging around in a C reg Nissan Silva 1.8 auto. I love in to death but realise that I must sell it soon or I will die. If you know anything about these cars you will understand, winter is not an option with these things.

Plus I am in funds at present plus I need to get something more presentable to my increasing client list.

On this front I have been vaguely looking at dull cars with a twist for example Mondeo ST24\'s that sort of thing.

It seems to me that private buyers currently have over optomistic expectations of what cars can be sold for. In some cases wildly over-optomistic. I had a conversation with one guy who quoted me an absolutely mad price on a Vectra and when I pointed this out, refering to similar cars on Autotrader he said and I quote \'that is what the car owes me\'.

Would others agree?

Private sellers over optomistic on price - Thommo
That would be 'silvia' and 'private sellers' then.

Still recovering from Saturday morning (I know Danny Williams)
Private sellers over optomistic on price - bikemade3
At least you,ll know how long they have had them for sale when you come to look in 2 months time. I would have like to have got what i was asking for SWMBO l Reg ZX 1.9D ended up £100 less than what was advertised £1000 ONO. Glad to be shot of it in the end as the tax was up Sept 04, could have held out for the full asking price and parked it on the drive glad to see it go with all the work reqd to get it thru the next MOT. Did i underprice it i do not know but got what i wanted for it.Caveat Emptor Buyer beware !!
Private sellers over optomistic on price - Civic8
'that is what the car owes me'.

No.I dont agree.anything spent on a car is spent because you need to or want to.price should not reflect any money spent.it is related to value of motor at time you wish to sell.it actually annoys me when a person says I have spent a lot on this car.at the end of the day thats their prob not yours.if the car isnt worth it I always walk away.
--
Was mech1
Private sellers over optomistic on price - Adam {P}
I agree with Steve. Little things such as M.O.T. or wiper blades, brake pads etc...imagine how much they add up to over the life of the car.
Adam
Private sellers over optomistic on price - Vansboy
I used to get it the other way around - customers quoted from the Autotrader as how much I should be selling MY vans for!! Implying that mine were too dear!!

They forgot about VaT & the fact that my vehicles were fully prepared - & yes sometimes I'd be pleased to get 'what it owed me' back!!

Now if EVERY vehicle was EXACTLY the same condition, miles, warranty .... it might just work.

& as for the specialist, mundane motors, think I'd rather have one direct from a fleet, than the private owner. Unless he was an enthusiast, with bills to prove how much he loved his car!!

Happy hunting!!

VB
Private sellers over optomistic on price - Miller
Just have a quick look on e-bay for many examples of overly optomistic valuations by sellers. Worst offenders seem to be the baseball cap brigade who think they can recoup all the money they have spent on tacky bodykits, neon lighting etc.

They learn the hard way...
Private sellers over optomistic on price - Hugo {P}
I have seen this from both angles.

When selling my Regata several years ago, Fiat Dealerships were queuing up to tell me that it was worth £1500 as it was an estate.

It was a tidy car, well presented and reasonable mileage. I got it through an MOT that cost a few quid to say the least, and priced it at £1,250.....

Nothing....

£1,150

Nothing apart from one person trying to get me to consider £900 over the phone..

after 7 months £700! The next MOT was only 5 months away!

When I came to sell my Aunt's Metro, having learned my lesson, I looked through the paper and saw similar examples for £750 or £800 etc. I put this in for £650 but after only getting ONE call and seeking advice I got £500 from the buyer. Well, the chap at the Rover dealership said I'd be lucky to get that. I just polished the guy's ego letting him think he screwed me down to a great deal.

It seems Ebay is probably the closest thing we have to a perfect market for cars.

Hugo
Private sellers over optomistic on price - mark999
Not as over optimistic as a dealer in Hull. They have a 98 Saab 93 2.0SE convertible with 72K up for £10,495 A quick search on autotrader cane up with a dealer in Nottingham with the same model and year with 35k on the clock for £7995. Interestingly if you px either of there card with Jamjar you will get a lousy £4k. (Ill give u £500 more guv if u want to sell yours)

It is worth trying the private sale route I managed to get 4k more for my Merc V-Class than the dealer offered.
Private sellers over optomistic on price - Badger
Sellers often confuse worth with value. It's value is what it cost them. It is worth what someone is prepared to pay for it -- no more.
Private sellers over optomistic on price - MichaelR
If you ever want a price related chucke and you live in Portsmouth, pick up the local free paper and check out the advertisements for Daron Ford.

Perhaps the only place in the country advertising 1998 Ford Mondeo's for £7000.

I kid you not. Or if you are feeling slightly less flush, you could take a 98 Fiesta for £4500, or perhaps an 18 month old Mondeo Estate for £100 less than Broadspeed.com can get you a new one for.
Private sellers over optomistic on price - Miller
Just been on their website. A 97 Mondeo 1.8LX with 45k for £5795. I wonder how much they offer for part ex's? Here is me thinking my 98 Mondeo is worth £1500 if part ex'd!!

Surely this must be some sort of silly "Get the car for half advertised price" offer??
Private sellers over optomistic on price - Stuartli
One rule of thumb with a private sale is to split the difference between the trade-in price and what a dealer would ask, add a little more to it to allow for negotiation and work from there.

But as has already been pointed out, any car (or anything else for sale for that matter) is only worth what someone is prepared to pay for it.

Private sellers over optomistic on price - patently
One rule of thumb with a private sale is to split
the difference between the trade-in price and what a dealer would
ask, add a little more to it to allow for negotiation
and work from there.


I think its in the definition of "a little bit" where it all goes wrong?
Private sellers over optomistic on price - Stuartli
Why?

If you come up with a private sale value of, say, £6,500, advertise the vehicle at £6,750 or £6,800 ONO.

That indicates that you are prepared to negotiate. It would then all depend on the minimum figure you would be prepared to take. Let the potential buyer feel he/she is getting the best of the bargain without making it obvious.

If someone likes the vehicle they are likely to buy it if the price is in the right ballpark after negotiation.
Private sellers over optomistic on price - No Do$h
We're about to sell our No.2 car, a 1999 S Laguna 1.6 RN 16v. It has 85,000 on the clock.

Glasses values this car at £1100-£1300 trade value. This seems a little low, but not enourmously so. I had a look on Parkers, but they only offer a standard mileage unless you pay for a custom valuation. With 50,000 on the clock they see this car at £2050 as a part exchange.

I trotted back over to Glasses and ran the same car through with 50,000 and they see this as between £1400 & £1600, a difference of over £500 between Parkers and Glasses if you look in the middle of these values.

Some would argue that just as estate agents get instructed to sell a property because of a "vanity" valuation, so Parkers sell heaps of books each month to people by massaging their expectations of the value of their cars. I'm not so sure, but the discrepancy in valuations needs some explanation.

As for the Laguna, I'm going to pitch it at £1995 with a new MOT and fresh service on it and see what bites I get.
Private sellers over optomistic on price - patently
Just about every time I've sold a car to the trade I've been told that Parker's is optimistic.

I guess it makes owners seem smug about the vale of their car so they buy the books. It also makes buyers sumg becuase they negotiated such a good deal, so they buy the books.
Private sellers over optomistic on price - patently
As well as making the buyers smug, that is.

Beware buyers that are both smug AND sumg. They are the worst. No question.


(oops!)
Private sellers over optomistic on price - Texan
Parkers tends to overestimate larger cars but their prices for the superminis are slightly on the low side.
Private sellers over optomistic on price - Bill Payer
Just about every time I've sold a car to the trade
I've been told that Parker's is optimistic.

I p/x'd a Clio 1.6RXE against a Jazz last year. Glasses said £3500 for p/x but I tried several Honda dealer who offered £2800-£3000. Two used the same expression - that the car was 'over book'. I know Glasses is a 'Guide' but what's the point if doesn't accurately reflect the cars true worth?
Private sellers over optomistic on price - Stuartli
Glass's Guide is, of course, the main trade guide and rarely seen by outsiders.

I used to receive it regularly at one time and I know that car dealerships rely on it extensively.

Sometimes some dealers will have a higher sticker price than the guide but pitch the PX higher to compensate.

Whatever the situation, never pay anything like what is being asked. Haggle, haggle and haggle again.

The car salesman needs you, not the other way round. There are nearly 30 million cars in the UK and one of them will have your name on it.

Just walk away and you'll be surprised just how eager a salesman will be to tempt you further.

The only advantage the car salesman has is that you never know if you've beaten the system...:-)

In the end too it all depends on what it costs you to acquire your new or used car, whether the size of the discount on a new one or the difference you have to meet between the PX and the "price" on the windscreen. The latter has a huge built-in safety margin for the dealer.
Private sellers over optomistic on price - Ben {P}
I think you will be lucky. I have been advertising a 2000 W Mondeo GLX (ac) 105k miles, with 12months MOT, 6months tax, history , new cam belt, air-con regass (with no leaks), good tyres all round (energy e3a), new spare, new plugs leads, front discs and pads etc etc. Been asking 2295 for weeks. Not received a single call. The first time i advertised it went in at 2650. I got a call then, but i was out. He rang a few times but never answered back when i rang. I think glass's says mine worth 2100-2150 trade. Its in good condition, but as i cant get anyone round to view the car it wont sell. A friend of mine who has actually seen and driven it is now intersted. I dont know what i am doing wrong. I think its time to stick a bit of paper to the wondows of the car to advertise, i dont want to give autotrader anymore of my money.

Maybe the guide is wrong. I have been trying to sell an 01Y plate merc a class asking well below the guide price and it wont sell. If i dont get any thing within the next week i'm tempted to try and get it through blakcbushe on a friday. I just need to find a vaguely similar to find out what the trade are paying for these. If they are paying book, i think thats too much.
Private sellers over optomistic on price - MichaelR
Ben, I am suprised to hear you've not had a single call.

Between leaving the deposit and collecting my car when I bought it, the seller had a further 12 telephone calls - and I viewed the day after it went on Autotrader.

This was a 99V Ghia X with similar mileage to yours, so older, and it was more expensive - advertised at £2850.

If I hadn't already bought mine I'd be sorely tempted by yours, a 2000W Mk2 Mondeo in good condition is a giveaway at that sort of price.

Tried leaving the mileage off the advert?

I wonder if people are put off by it being 'too cheap'?
Private sellers over optomistic on price - No Do$h
I know where you are coming from, but beyond a certain age/miles the Mondeo seems to have "Poison" written all over it for the private punter. I've had a sniff around A/trader and there are no "evolution" shape Lagunas (99-01) below £2400 at present in my area. I know this is a poverty spec RN, but by slinging it the right side of £2k I'm hoping to attract someone who's going to offer a cheeky £200 below asking and use my exemplary sales skills (ahem...) to bring them up a bit.

It had the cambelt done last year, has 10 months tax and will get a new MOT and fresh service as part of the deal, plus it's going to get dressed with a couple of new OEM wheeltrims and a lot of spit and polish. We'll see how it goes.
Private sellers over optomistic on price - Ben {P}
Have you sold it?

My friend bought mine for 2100 in the end.
Private sellers over optomistic on price - Rosanbo
Ben
Maybe the guide is wrong. I have been trying to sell
an 01Y plate merc a class asking well below the guide
price and it wont sell. If i dont get any thing
within the next week i'm tempted to try and get it
through blakcbushe on a friday. I just need to find a
vaguely similar to find out what the trade are paying for
these. If they are paying book, i think thats too much.



Merc A140 21 - 25K 01Y 'classic' - Avg price at BCA is 5516 with more than 10 cars in the sample. CAP cln price 5550 @ 21K

only CAP+Glass values for other models, But generally BCA will achieve a CAP cln value, (which I always think is too much) but what do you care? - you're selling!


---
was kev_is_here
Private sellers over optomistic on price - Ben {P}
Just spotted this reply. Thanks. The car is 01Y A160 Elegance Auto (thats the full auto) with 29k miles and history in Ocean blue. It still has not sold. I had calls when it was up for 7250, but no one actually bought it. Put it in at 6995 to shift it and not a single call. Mind you they have got my mobile number wrong but the landline and e-mail address are correct.

What do you think i might get for it at BCA?
Private sellers over optomistic on price - frostbite
Here is me thinking my 98 Mondeo is worth £1500 if
part ex'd!!


If it's auto + aircon, I'm interested.
Private sellers over optomistic on price - Bill Payer
If you ever want a price related chucke and you live
in Portsmouth, pick up the local free paper and check out
the advertisements for Daron Ford.
Perhaps the only place in the country advertising 1998 Ford Mondeo's
for £7000.

A car dealer once told me that there's a sales strategy used by some dealers that prices cars high, then offers customers a high valuation for their p/x. As can be seen from other comments in this thread, you can imagine a (slightly dim) potential customers response if they're offered, say £4000, for their car when everyone else is offering £2500. But it still leaves the dealer with a profitable sale.
Private sellers over optomistic on price - paulb {P}
A car dealer once told me that there's a sales strategy
used by some dealers that prices cars high, then offers customers
a high valuation for their p/x. As can be seen
from other comments in this thread, you can imagine a (slightly
dim) potential customers response if they're offered, say £4000, for their
car when everyone else is offering £2500. But it still
leaves the dealer with a profitable sale.


I've come across this, too - getting a p/x that's significantly more than the car's supposed to be worth, thus getting you a discount by the back door, so to speak.

A mate of mine who does trading analysis for a large telecoms company tells me that this sort of thing is done to make the garage company's balance sheet look more healthy than would be the case if they sold the cars for cheaper.
Private sellers over optomistic on price - patently
this sort of thing is done
to make the garage company's balance sheet look more healthy than
would be the case if they sold the cars for cheaper.

I guess it increases turnover and makes the whole concern look bigger than it is?

Proves the old adage:

Turnover is vanity
Profit is promises
Cash is king.
Private sellers over optomistic on price - paulb {P}
>> this sort of thing is done
>> to make the garage company's balance sheet look more healthy
than
>> would be the case if they sold the cars for
cheaper.
>>
>>
I guess it increases turnover and makes the whole concern look
bigger than it is?


Yeah, so they can sell it for more when the time comes to push off to a happy retirement in Spain! ;-)
Private sellers over optomistic on price - Mapmaker
It does nothing for the balance sheet (or maybe a little, if there is overvalued stock in there that ought to be written down to a sensible value).

It does increase turnover.

But it reduces percentage margin on sales (profit/turnover) as profit is the same, but turnover is greater. Therefore it's pretty easy to allow for this when analysing the company.
Private sellers over optomistic on price - Mapmaker
company/business.

eBay is a strange sort of perfect market as you have different anticipated pricing according to the identity of the vendor/purchaser:

trade buyers (expected value £1,000)
private buyers & sellers (expected value £1,200)
trade sellers (expected value £1,400)

So all three anticipated levels of pricing are in evidence.

An underpriced car thus going to a trade buyer; an overpriced car going to a naive private buyer.

Private sellers over optomistic on price - Stuartli
Next time you buy a used car from a dealership, check the invoice as to whether the PX quote and the sticker price of the car are as they were originally.

I've had cases where both were significantly different - I reckoned there was some form of fiddle (VAT?) but the total amount paid was the same in all cases.

I was always asked if it was OK to do this and never objected, though for what reasons I can't remember now.
Private sellers over optomistic on price - patently
It does nothing for the balance sheet (or maybe a little,
if there is overvalued stock in there that ought to be
written down to a sensible value).
It does increase turnover.
But it reduces percentage margin on sales (profit/turnover) as profit is
the same, but turnover is greater. Therefore it's pretty easy
to allow for this when analysing the company.


You & I know that, mapmaker, but many don't.
Private sellers over optomistic on price - Mapmaker
Well, anybody spending large quantities of his hard-earned cash on a business should be paying an accountant to help with the valuation.
Private sellers over optomistic on price - patently
Should, yes, totally agree. Always will, not so sure. I'm not an accountant but I do provide professional advice and get involved in a depressing number of cases where problems have arisen because advice was not taken at the appropriate time.

And not all professional advisors are to the quality one would hope.

Sad but true.
Private sellers over optomistic on price - No Do$h
And not all professional advisors are to the quality one would
hope.


Thank goodness for that, or I would be out of a job!
Private sellers over optomistic on price - Mapmaker
All depressingly true, of course. Hence, 'should'.
Private sellers over optomistic on price - Hugo {P}
Whilst we're on the subject of over optomistic dealers...

A small garage in Horrabridge near where I live has an N reg Disco 300 tdi for £9500!

Even a 4 x 4 specialist in Tavistock has a clean good spec R reg one for £500 less!

I only know this because I have a pipe dream for a TD5 Disco.

H
Private sellers over optomistic on price - barney100
There are tousands of cars out there and the buyer has the advantage. You should know the value of the cars you are considering and make an offer somewhat below, you may be lucky and the guy takes it,if not you have room to rise to what you were prepared to pay. Once it goes beyond this figure start again elsewhwere.
Private sellers over optimistic on price - Mike H
Interesting phrase, "what the car owes me". I was recently looking for an early 1.4 Megane for my son. The local Renault dealer offered me their courtesy car (N-reg, basic model, 90k on the clock) for £2000 - which was, apparently, "what it owed them". I bought the model up (RT rather than RN), with 80k on the clock, for £1000.......at the end of the day, I guess what I really resent is their thinking I would be stupid enough to pay them the £2k!
Private sellers over optimistic on price - daveyK_UK
alot of dealers have stock for months and refuse to budge slightly on the price.

there was an independant dealer in manchester who over priced his stock so much, the more he continued without sales the more he needed the big profit margin - ultimately he crashed and got far less than he initally set out with due to auction fee's.

if people are wise enough, dealers will have to be more realistic with prices.

I guess what helps over price cars is the perception of high-mileage vehicles are full of faults and near finished, no longer the case for nearly all manufacturers.

The few internet car brokers who do sell a decent percentage of used car stock are often the most gulity of over pricing the old tat - quite ironic when the new cars are little more. (tins are very guilty of this crime!)

Private sellers over optimistic on price - Mapmaker
>>independant in Manchester

Antiques dealers have similar bizarre attitudes.

I bought a picture the other week & hammered him down in price. Trying for another tenner, he said 'sorry, otherwise I'll have to put up the price of the other picture (that he had bought at the same time)!' Strange thinking.

Their other "technique" is 'I've only just bought it, so you can have it for x (effectively very little profit margin)'. The longer they keep it, the less flexible they are on pricing.

Personally, if I saw a buyer who wanted something I'd only just put up for sale, I'd worry I'd underpriced it & would not agree to shift.
Private sellers over optimistic on price - No Do$h
Is it turnover that makes your profit or stock levels?

A rhetorical question.
Private sellers over optimistic on price - Mapmaker


If I may answer your rhetorical question: 'Certainly not turnover'. It is margin. Or contribution. Not turnover.

Stock level may - would you rather buy from a main garage where you have choice, or from a 'private' trader who has only 1 car in stock.





Private sellers over optimistic on price - No Do$h
Ok, my not-so-rhetorical question was a little simplistic.

A good turnover with a modest margin is far better than vanity stock levels. I've seen this at dealerships in the past when the used sales manager has seen a car "bounce" off the forecourt so he's upped the ante on similar cars, only to get stuck with them.

Customers tend to spot the high prices and in most towns, word gets around. When the used sales manager spots his error he dumps the prices, but the damage is done. Cars end up sticking and finally driving away at tiny or negative profit.
Private sellers over optimistic on price - Mark (RLBS)
>>negative profit.

That would be a loss then.
Private sellers over optimistic on price - No Do$h
Yes, but the way I put it is neater than "a tiny profit or even a loss".

IMHO
Private sellers over optimistic on price - Mapmaker
ND: OK... [snip]

Agree with all you wrote, particularly 'Ok, my not-so-rhetorical question was a little simplistic.'

And that is the bit that is too often treated in simplistic fashion when it should be the point of focus. It gives punters most trouble in understanding what they should be doing to make their business work best to be most profitable. It particularly applies to dealers in high-value second-hand items where prices are generally traditionally inflated to give room for negotiation.


Going back to my picture which is a good example. He had obviously (from subsequent discussions) paid between £180 and £200 for the two pictures from another dealer. Both on display at £175 each. I offered him £100 for one of them, he said no he couldn't do less than £110 otherwise he'd have to put the price up of the other one. Deal done at £110 - when I'd probably have traded at £140. Two mistakes on his part: one to drop his price too quickly, but the other to be prepared to imagine that the price of his second picture was a function of the proceeds for the first - rather than a function of its own inherent 'worth' (whatever that may mean).
Private sellers over optimistic on price - DavidHM
Bought my car for £1,800 like that; I drove it before it had been valeted and while it in fact needed to be jump started as the battery was past it. He said that the car would be up for £1,995.

After the drive, subject to everything being fixed, I offered £1,700. He said no to that, I called back 2 days later as promised, negotiated him down to £1,800 and the deal was done. The car never made it to the forecourt. A P-reg, 108k mile petrol Mondeo 1.8 LX (no air) is still on the forecourt a month later at the £2k it was then...

Parkers book on the car was £2.5k, which seems very optimistic to me. (So what would you pay retail for an immaculate, 96k miles, 96N reg 406 1.9 TD LX in silver?)
Private sellers over optimistic on price - No Do$h
Parkers book on the car was £2.5k, which seems very optimistic
to me. (So what would you pay retail for an
immaculate, 96k miles, 96N reg 406 1.9 TD LX in silver?)


With all servicing and cambelts documented I think you got it about right from a dealer. Closer to £1200 if shopping around the less salubrious areas where the only guarantee is a firm refusal to guarantee anything.
Private sellers over optimistic on price - Miller
Saw a base spec S reg 1.3 Escort up for £3999 at the local Ford dealer a while ago, sat in the same place on the forcourt for six months and they never budged on the price. Probably ended up getting half that through an auction (I hope!)
Private sellers over optimistic on price - Ben {P}
The dealer certainly wasnt on the ball if he sold to you at 110 and you would of pad 140- i would imagine you are good at haggling though!

Round my way a dealer had a 309 gti on his forecort for 4 years. I drove not long after he got it. It was a good car but hopelessly priced. So he just left it at the back of his lot. Eventually he dropped the price bit by bit, but it was always OTT. In the end he priced it at what i imagined he would of paid for it, four years previously. Needless to say he never sold it.

So instead of selling it at the right price and only making 200, he kept it and lost £1800 and had it taking up space on his lot.

I have experienced the same thing as mapmaker. But some sucessful retailers employ the same tactic. Take a big high street retail outlet, or even supermarket. Buy a good in bulk, sell off a load quickly as a "promotion" to cover what they have paid for it (ie releasing the cash for the next bulk purchase) and flog the remainder off slowly at "full price". That way they may make slightly less profit overall, or possibly overall make the same profit on that particular bulk purchase. They have the advantage of freeing up shelf space and have the cash back in their pockets to purchase new stuff to put their. Additionally, it may be beneficial to pay back the wholesaler if the goods are purchased on some form of credit account. Get a reputation for cheap cars, then every so often you get a punter that doeesnt know the price of a car he likes, who will believe its cheap because you are selling it.
Private sellers over optimistic on price - Mapmaker
There are lots of marketing tricks, Ben you are spot on. But then there is marketing incompetence! Like your 309gti!
Private sellers over optimistic on price - Ben {P}
It was funny. A friend of mine went there after he took it off the forecourt and offred him £400 for it despite it having sat there for 4 years. And guess what he said "it owes me more than that"! I am fairly sure i even saw it on ebay for silly money did not get a single bid.

I found it intersting what you said, but i dont understand the term "contribution" you used?
Private sellers over optimistic on price - Mapmaker
Contribution to fixed costs.

So, for instance. You have a factory making cars. The factory & your staff cost £10 a year, whatever happens - your overheads. If it sits there & your staff drink tea all year it costs you £10. If you make 1000 cars, it still costs you £10. These are the fixed costs you need to cover from making cars.


You buy in steel at 50p. You turn it into a MG car you sell for £1.

You now have to understand how 'profitable' each car is. Obviously there's a 50p 'profit' on the raw material, but you need to factor in a proportion of your fixed staff/factory costs.

So, if you're going to make 100 cars a year, this is an average cost of 10p per car, so you average 40p profit per car. But you might end up making 110 or 90 cars and need to understand the financial implications.


So the best way to think about the 'profitability' of each car is to look at the contribution to fixed costs - which is 50p.



This may make more sense, if you think that suddenly there is a temporary lull in the market for MGs. The MD decides to make some Rover cars instead. They still cost 50p of raw materials to make, but sell for only 55p. You make 100 per annum, (so the fixed costs are an average 10p per car), so it looks as though you are losing 5p per car. Should you make these cars?


The answer is yes, because each car sold contributes 5p towards your fixed costs. If you manage to make & sell 200 in the year then you'll actually break even.


Hope that didn't waffle too much!
Private sellers over optimistic on price - frostbite
I wonder if any car dealers have tried what I did when I managed a camera shop?

We had a good spec. but last year's model camera that was there when I arrived and looked like being there forever.

I made a feature of it, with the ticket price dropping by £1 per day, and waited for the first customer to blink. It went in just over 3 weeks.

Now, if some car dealers did that (at more than £1 per day) I'm sure their turnover would improve.
Private sellers over optimistic on price - Ben {P}
Thanks. Understand now. Not knowing anything about accounting, i did not know if you were talking about making a contribution to something else i did not know about.