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I suspect car buyers can be segmented in much the same way as buyers of smartphones and other IT.
Some believe that to obtain maximum satisfaction from their purchase they need to fine tune and optimise every function. They read manuals avidly and get upset when they find their purchase does not include functionality available on the next model up.
Others just want the basics covered. They want to use their purchase straight out of the box. Functionality should be intuitive and deliver what was promised. Cars - comfort, carrying capacity, performance, economy etc. Smartphones - phone, internet, emails, camera with no need to download extra apps.
Rolls Royce used to have this approach - eg: we have tuned the in car entertainment to make it the best it can be. We have one button to switch it on and off. No graphic equaliser, balance and tone controls etc
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