For many, cars are increasingly just expensive white goods.
Performance and driving dynamics are an irrelevancy as most cars are entirely capable of vastly exceeding both the owners driving skill and speed limit.
Key decision issues are likely to be:
- size/capacity for passengers, luggage and towing (in some cases)
- brand, street cred, image
- price and running costs
Dealer glass palaces are expensive to build and staff. Improvements in car reliability mean that they may only see the inside of a workshop every two years - the opportunities for selling existing customers a replacement are limited.
All companies are cutting dealer networks. Online sales, refundable rental test drives etc supported by perhaps 20 regional showrooms, for a major manufacturer (eg: Ford) may be the future.
How exactly can a punter determine ride or seating quality, the ergnonomics or utilisation of the space rear seating and boot) without physicaly trying them out first? Similar with the handling and driving position?
One thing I've noticed over the last two decades is how many more people buy after doing little, if any of the above, never mind a decent length test drive on a variety of different types of roads/surface to get a good feel of what the car what be like to own.
My 80yo dad being one of them, I'm afraid to say, and like all those others, he will be seriously out of pocket should he trade in for A N Other car, given what he bought was relatively new and a higher spec version of a car make not known for its ability to hold its value. IMHO he could end up wasting £5k - £7k depending on what he does, not helped by buying at the top of the market when he didn't need to.
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