The fact that most new car buyers don't pay cash, means that the list price is irrelevant - it's all about the monthly costs. Manufacturers pull levers like offering a deposit contribution or free servicing to pull in the punters.

I also got that brokers email this morning and many of the headline prices include deposit contribution if PCP is taken. A much lower discount is available if funding outright.

BIK does not affect private buyers - only business.

IManufacturers have had component shortages, supply chain constraints, reduced output over the last two years. It is now a sellers market - they want a profit and will set prices accordingly. Lease costs have also increased.

However if buying outright, when later traded in the s/h price could also be higher than pre Covid - but only assuming current market conditions prevail.

Personally I would not buy a new car outright at the top of the market. If I was unable to defer, I would lease.

It may cost an extra £50-100 per month over that which I would have paid pre-covid, but would avoid the risk associated with the s/h market returning to normal triggering a loss which could be £5000+.