All - 2021 Winners & Losers

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Wed 22 Dec 2021 14:45
All - 2021 Winners & Losers - mcb100
SMMT figures up to the end of November are good for some, not so for others. The big winners (ranked in percentage increase/decrease) are:

Cupra (SEAT’s performance/luxury brand) up from 50 in 2020 to 7020 YTD.
Polestar up from 68 to 3663
Subaru up from 823 to 1931
MG up from 16994 to 29474
Hyundai up from 44141 to 64940
KIA up from 66948 to 87914

And the losers are:
Mitsubishi down from 8545 to 5125
Renault down from 40941 to 27817
Ford down from 141298 to 111332
Jaguar down from 22127 to 17135

Some will be a range that isn’t as attractive as previously (Jaguar), some will be particularly hard hit by the semiconductor shortage and a lack of competitive EV offering (Renault), whilst some of the big winners were newcomer brands.




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Wed 22 Dec 2021 14:56
All - 2021 Winners & Losers - Terry W

The biggest issue affecting manufacturers may have been covid:

  • lockdown appled differently in different countries
  • component supply logistics
  • stocks in country vs needing to be imported
  • buyer behaviours impacted differently depending on circumstances
  • international travel decimated affecting car rental company purchases

This won't have affected all manufactuerers equally, and I am not sure we would ever get to the bottom of the reality for changes in individual model variants..

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Wed 22 Dec 2021 15:04
All - 2021 Winners & Losers - _

MG are on course to sell 32.000 ffor the full jan1st to dec31st calendar year. Theyt have managed to keep up supply of the Mg3 Zs and the 5ev. some shortage of HS if going for a base model.

Most of the glitches seem to have been sorted, reading the MG-rover.org forum.

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Wed 22 Dec 2021 15:07
All - 2021 Winners & Losers - mcb100
Figures are up to the end of November, so MG’s target looks doable.
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Wed 22 Dec 2021 15:21
All - 2021 Winners & Losers - Engineer Andy

To be fair, the Cupra figures are not relevant as they are a new brand (newish) and a niche one as well, rather like DS to Citroen. I'm not sure they'll do much better in that respect over the longer term. Subaru probably was just coming off a bad year - possibly due to model changes?

MG, Hyundai and Kia however, are the biggest winners, and Renault and stablemate Mitsubish the biggest losers - losing a third of all sales. Those with cheap (MG), decent-rated (KIA/Hyundai) or 'in vogue' EVs (Polestar) will have done better than others.

I also think that Hyundai/KIA are doing well because they have the best business model at the moment, they appear to look after and listen to customers more than most, and can get ahead of rivals in terms of what R&D track to go down.

IMHO they are now taking sales away from Ford, Vauxhall, Nissan, Mazda, Honda and Toyota, and perhaps soon from the German brands to a greater degree. The big Euro and Japanese rivals should be worried.

All despite the pandemic related issues. Kudos to them.

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Wed 22 Dec 2021 15:39
All - 2021 Winners & Losers - SLO76
Largely pointless, the figures are comparing with 2020 during lockdown. More relevant to compare with 2019 which saw Hyundai sell 83284 cars in the UK for example.

Edited by SLO76 on 22/12/2021 at 15:40

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