History shows it takes 15-20 years for an unknown brand to be accepted in the UK. Some do well, many fall away.
Those that do well have done so through a USP. Datsun, Toyota became successful from the mid 70s because they made cars which unlike the BL and Fords of the day were reliable for year after year. Same can be said of Japanese motorbikes,
Early Hyundais were terrible (and reminded me of 1980s Datsun in design, but this was 2000), then they decided to design better cars and offer a 5 year warranty (7 years in the Kia brand), a USP which saw a massive increase in sales.
Proton came and went, Ssangyong are trying again, Daihatsu never succeeded, Daewoo etc etc. We'll see about MG, their all electric models look to be excellent value for money, the MG5 for mid £20,000s for a family sized estate in particular.
The question therefore is what is this vehicle's USP? For me with current EV offerings it would have to be price and it needs to be under £20k to appeal, but stepping into the unknown is still a risk for many which won't be offset with a tempting price.
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