Despite what the article suggests, I think the problem is more to do with the Polestar logo's similarity to the DS logo, rather than the Citroen one.
The article refers to the DS logo as being the problem.
Yes the article does mention the DS logo, but only by association, not as being the problem. Also, the pictures do show the Polestar logo next to the Citroen one (not the DS one). While they do use the same two individual shapes, the Citroen and Polestar logo's don't look very alike at all. Look at the DS logo next to the Polestar one though, and they do look pretty similar to the average person.
It does seem to be a waste of time, money and resources though. A three year legal battle and the result is that Polestar can't use the logo on cars they sell in France, for six months (after which, presumably they can) hardly a success for Citroen. Plus, any French Polestar customers during that six months could obtain a logo themselves and fit it themselves should they want to, or Polestar can fit one at the first service.
|