One things I've always found made a decent amount of difference was how the weight of the vehicle was distributed over the tyres - car with fat tyres (mainly low profile ones) had much more of a difficult time than ones that were not so wide and higher profile. As others have said, many cars with 4WD come shod on summer tyres, and often wide, low profile ones at that. I'd personally take a 2WD car shod on 55 profile or higher tyres that aren't really wide as well.
Touch wood I've never really had much of a problem driving in snowy conditions (as has been said, driving style makes just as much of a difference as equipment) on such tyres (mine are 205/55 R16s summer tyres on a 2WD car), but may consider (the price difference being about £100 - £125 for 4 tyres) going all-season next time.
I'll find out from my sister over the next week how she gets on driving her new Audi TT 4WD with ultra low profile summer tyres - she's never owned a performance car before, so it'll be interesting to see how she gets on in the current snowy weather conditions.
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