I agree that many of the 'reduced' tariffs use other users to subsidise them - I'm not arguing for that: SoLow has no means testing and is just there to encourage lower water usage, probably as you say via getting a meter, but reducing water usage by reasonable means (not wasting it) should be the default.
It was why I said the standing charge (which I don't currently pay - just a higher unit rate) should be lowered and the unit charge raised, for everyone, with a public campaign for reducing wastage in the home, and for the less well off, subsidised (or VAT-free) low water usage outlets/taps/appliances. The use of dishwashers, sprinklers, etc should also be discouraged (by extra taxes on their purchase - going to the aforementioned subsidy) as they use far more water than washing by hand and being more responsible in gardening. Similarly with industrial usage, and within the workplace, where most people waste huge amounts because the cost is so low compared to other operating costs.
Just by following the water firms advice and looking at how to save water in other ways, I managed to save (I was never a bad waster of water anyway, given my profession) 20% in water usage from when I first moved out. I currently use about 20-30m3 per annum, depending on whether I'm in or out of work [i.e. at home more]). As such, the standing charge would make up 25% of my bill when SoLow is withdrawn (the 33% rise in the bill).
The problem is that most people treat water as something thats abundent and cheap, but in reality it is a scarce resource, even with new measures by the water firms. It is likely become more so as the population rises and climate change means droughts and contamination of supplies & sewerage by floods (exacerbated by our behaviour as previously alludede to) are more severe.
Paying by rateable values of properties (including business) should be ended, as it (in my view) encourages wastage of water; similarly not cracking down on polluters (whether industrial/commercial/agricultural or home owners) hard to discourage irresponsible/stupid behaviour.
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