If it is a company 'pool' vehicle (where one of a number of drivers could be using it), then the legal onus is on the directors or management to ensure procedures are in place to identify who was driving the car, and when they were driving it (i.e. driver's logbook, the person has to sign the car keys out, and then sign them back in). If no procedures are in place then the people in charge are committing a criminal offence (see link below for more details)
If, on the other hand it is a private vehicle, then it's a lot more complicated. Myself and my wife both drive, and we have 3 vehicles that either of us could be using. We've both got short brown hair, and a camera from the back would struggle to identify which of us was driving - assuming it even took a good enough quality of picture to have a chance of doing so.
There is a defence of having made 'diligent enquiries' - again, go through the link below
If you go here:
www.motorlawyers.co.uk/offences/failing_to_identif...p
then a lot of your questions may be answered, however I can't vouch that the information they supply is accurate.
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