There is a brilliant discussion here on MPG - cumminsengines.com/uploads/docs/Secrets%20of%20Bet...f - much of it relates to trucks, but many parts are still relevant.
Also see www.dft.gov.uk/vca/fcb/the-fuel-consumption-testin...p
In particular:
1) For every 10 degree F drop in temperature, aero drag increases by 2%.
2) The manufacturer MPG test is conducted at an ambient temp of 20-30 degrees.
3) Winter diesel, as others have pointed out.
4) It's been windy. This affects things, and a tailwind will never cancel out what you lose in a headwind.
5) Manufacturer test is on a rolling road, not old tarmac.
6) Allegedly, the rules allow manufacturers to overinflate tyres, run the test at altitude (less air resistance), and seal up all the gaps. For all I know it's legal to fold the mirrors in too.
I purchased a 2.0 TDI Alhambra (aka Sharan ) with 7K miles and FDSH (i.e. none!) a few days ago. We got 42.5mpg average on a mixed drive from Cambridge to Milton Keynes and then looking for ages for a spot in the IKEA car park, and then back on a windy day (the way back was more like 49 with the wind behind us). Where possible, dead at the speed limit with cruise control. Exceeded 70 for some overtakes on the dual carriageway. Didn't thrash it around town (Milton Keynes roundabouts) but didn't hold back either.
I kept an eye on the instantaneous, and it seemed a fair bit better once properly warm (after 10 miles). If you've been getting 45mpg mixed driving, I don't think you're doing badly. I'd expect a bit better than 44 on the motorway based on what I've seen so far - but what speed are you at?
Edited by Nutkey on 12/02/2014 at 21:16
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