Increased fuel consumption in cold weather is not solely due to any one thing, it's a combination of:-
Tyre pressures decrease in cold weather - higher rolling resistance.
The thermal mass of the engine and cooling system takes longer to warm up and
lube oil in engine and transmission takes longer to warm up-more drag for longer.
Diesel fuel reformulation in winter -more lighter fractions(kerosene) less dense, contains less energy, more needs to be injected to maintain the same power.
When driving at higher speeds for long periods the cold air that the car is pushing through is more dense so offers more resistance(drag) so needs more fuel to maintain speed.
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