It's no surprise, sales have never been very good - the original Chevrolets were literally re-badged Daewoos and as they changed onto more up-to-date Opel/Vauxhall platforms they simply came into competition with Opel/Vauxhall.
GM Detroit launched Chevrolet as a world brand but can't grasp the fact that the Chevrolet brand means nothing in Europe, yes we've seen it on film and TV and we've seen the odd imported Corvette but that's all.
Vauxhall in the UK, Opel in rest of Europe, Holden in Australia, Chevrolet in the Americas - these are GM's global presence - the customers cope with that, why can't the management?
But more importantly, what's the value of Chevrolet sponsoring Man Utd now ?
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