Marketing.
Neither Jaguar nor Volvo has independantly designed a new engine for a long time. Neither has the capability to do so. Premium brands can't be seen to be dropping run-of-the-mill engines into their cars so have to go through the charade of pretending to develop a clean sheet of paper design.
In reality, the major components are designed out of house. OEMs are in the business of series production, not development. The turbo will be Garratt or Borg Warner. The fuel injection system provided by Delphi. Bosch or Siemans. Pistons will be Mahle or Federal Mogul.
OEMs are left with building an engine block and cylinder head as a platform to which the goodies are attached. Standard empirical formulae set the basic geometry. The talent lies in ensuring that series production engines fall within very tight tolerences of the design spec.
All manufacturers, big and small use engineering consultancies on engine work, Cosworth do major work for Ford, Opel/Vauxhall and Mercedes-Benz to my knowledge and Ricardo do the same.
Equally, all manufacturers, big or small, use outside suppliers like Bosch, Delphi, Siemens, Garrett, KKK, Borg Warner, IHI, Mitsubishi, Toyota, Holset and Schwitzer.
If it's that "easy" for JLR and Volvo, why didn't Ford do it and why did Opel/Vauxhall need to join with Fiat for engine development - and why did Mitsubishi need to use VAG and then PSA diesels before developing their own?
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