The spark plug specification defined by the engine manufacturer is designed for the specific job in hand - unless you're modifying the engine internally there is no real "upgrade" for spark plugs.
Some expensive plug types will last longer than standard but only if you ignore recommended change intervals and use the same plugs until the engine starts to run badly - not really a good policy.
Changing plugs at the manufacturers recommended intervals, using standard specification is good, simple, cheap maintenance.
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