Not sure what's going on with the 'square wheel' look. Now that non-round steering wheels are back in fashion maybe trying to make the road wheels look non-round is the next stage.
I know the road wheels have to be round to function properly, but there's no physical reason why a car can't be styled so it looks like the wheels are square. But I don't think it looks good.
The square wheel look seems to hint at a degree of off-road-ness, or at least SUV-ness, since ordinary hatchbacks and sports cars these days still have round wheelarches. Maybe all this goes back to the original WW2 Jeep, which had angular front mudguards, although it had round ones at the rear!
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