The question is will they fall for that ruse, given we could have zero tariffs on US cars but no-one buys them because they are all LHD, well, apart from perhaps the Mustang.
It's not a ruse - its a piece of political spin.
They know that current US cars are unlikely to be great sellers in the UK even if at some point they are re-engineered to be RHD.
Both Trump and Starmer can look their respective publics in the eye and say honestly and convincingly "we have negotiated a reciprocal deal on car tariffs". Meaningless of course, but that's politics.
Longer term risk is they attract more European, Korean and Japanese to manufacture in the US whothey may then be able to export cars to the UK which we actually want to buy,
True, and TBH I'd rather buy one made in the US than made in China, as long as the manufacturing standards were upheld across the board.
That used to be the case with the Japanese makes, as I recall the early/-mid 2000s Civic 3dr fastback was made there, and was actually quite a nice car with its 1.7L petrol engine. Just out of my price range back then, but when have Hondas ever been cheap this century?
On the other side of the coin, given the distinct lack actually British owned mass-produced car manufacturers these days, I seriously doubt if Starmer (or any other PM from the other parties) could genuinely call it anything other than (as you say) playing to the crowd at home.
In comparison to far larger earners, like pharma and food, car exports don't factor in very highly.
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