Anything that is sold retail has to be primarily advertised at the "including VAT" price. It's only if the intended customer is a business that the "excluding VAT" price can be shown as the main price. Because of this, its fairly normal practice to show prices excluding VAT for commercial vehicles, but cars from a retail dealership should eb advertised including VAT.
The main price would be the sticker price on the windscreen if you physically visit a dealer, or the one in large print on the website at the top of the advert, price listed in Autotrader etc.
I suspect the sales person at the dealer genuinely forgot to include the VAT in the advertised price and is trying to use smoke and mirrors to get you to pay it. Was the car surprisingly cheap compared to other equivalents. Even if the price after the VAT has been added was then comparable to other similar age/spec cars I think I'd still walk away out of principle.
I don't think there's any legal obligation to sell you the car at the advertised price if it was wrong, but the advertising laws being broken should be enough of a lever to get your deposit back.
Also, if this was a completely remote transaction, and you've only spoken to them on the phone/email, you can get the deposit back anyway in the first 14 days after you pay it due to the "cooling off" period which is mandatory on all remote sales.
|