Car hire companies are how so many one and two year old cars came to market. There would otherwise be a limited stock - most new car buyers would keep their purchases for much longer than 10-20k and one or two years.
They would be bought in volume by the hire companies - I suspect discounted by 30-50% below new list price. The contract would specify return mileages, duration, price etc.
The depreciation suffered by the hire company would be limited due to their low purchase price
Manufacturer would program in a large fixed manufacturing and component sourcing program reducing their costs. May allow them to use spare capacity, shift certain models up the sales charts, get potential punters into their cars as a marketing exercise etc.
Covid, Ukraine etc has disrupted the normal course of events.
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