Depends a bit on whether you want the cheapest quote, or to be more certain of good service if you ever call on them. LV= seem very competitive and have a decent reputation. And don't forget some insurers aren't listed on the comparison sites - Direct Line is one.
And if you have just had a renewal quote you should be able to talk it down a bit if you phone them.
Quite right. Insurance firms' quality of service can only really be fully ascertained if you need to make a claim. Most people judge it by price and the service they get when renewing over the phone (especially if that includes a willingness to batter a re-quote down), which often bears little resemblence to that when claiming.
Many people advocate going for the NFU mutual if you want the best service all around. Unfortunately that doesn't come cheap - when I was with esure (up to 2020, quotes previously around the £250 - £275 mark), NFU Mutual were in the £650 range.
Of course, expensive doesn't always mean a good service, and nor does cheap mean the opposite every time. Despite all the online 'reviews' I now trust them far less for authenticity than I did 10-15 years ago - too make positive and negative fake reviews.
The best thing is to get as much real experiences - especially from people (friends, family, colleagues) you know to be honest and who have needed to make a claim and thus properly judge the quality of the service vs the cost / amount of cover provided.
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