I wonder how the screenscrapers will do with this? Normally they get a percentage discount in return for you going through them, and they get a 'fee' for getting that business.
I'm not entirely convinced that it will lead to lower prices, rather like when the EU banned insurers from giving men a higher premium than women for the same risk profile aside from gender. All they did, as far as I know, was to put up the price for women and make more profits.
I suppose it depends on how much cheaper the introductory deals actually are - most of those I get via the screenscraper websites are about 5-15% over what I'd get by either going direct (with some exceptions, those like Direct Line who don't allow screenscrapers to use them), more at the higher end from my existing insurer, though mainly from more established firms.
I too, like Falkirk Bairn, was with esure, in my case from about 2003/4 through to 2020, but started to get fed up with them putting the price up in recent years for no reason whilst others were (for me, anyway) going down.
The only reason why I stayed (up until last year) was that they still weren't that high a premium and offered £0 on their 'compulsary premium'. Last year's rise (despite no claims since 1999 and living in a low risk area) was the final straw, and I saved myself ~£70 / 25% (via the screenscraper) going to QuoteMeHappy (essentially the same terms) and their own quote for 2021 was another 15% less than last year (the lowest it's ever been).
The price via the screenscraper was, if I recall about £3 less, which I wasn't going to be bothered about.
My general opinion is that the regulator (I am not a fan of 'arms'length ones, as they are set up to palm off responsibility for bad / unpopular decisions that should be taken by government ministers) should be far more interested in stopping anti-competitive practices and encourage openness in how insurers measure risk and thus premiums, as well as the dodgy practices concerning claims that drive prices up that they seemingly turn a blind eye to or put together measures that barely address the issue.
There are similar problems with pricing with utility firms - I wonder what the government will do about them? The energy price cap doesn't help either.
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