My question is: how likely is he to be able to negotiate some discount on the forecourt sticker price?
Depends on the dealer, the car and your friends negotiating skills.
And what could the argument be to do so?.
Er, pretty obvious, I don't want to pay the sticker price.
But don't get too hung up on the sticker price, if your friend has a PX its the price to change that actually matters.
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