I don’t think it is accurate or fair to suggest that cars with numbers are more relatable than a name. Maybe different these days with the big three German (executive) brands using numbers which make no sense in relation to what is under the bonnet.
For folk of a certain age, 205GTI is just as relatable as Escort Mexico was a generation or two earlier.
But I also think that, in general, folk these days have little affinity with their car. It’s more like a bigger version of the smartphone. You take the car on a monthly PCP/whatever deal just as you take your smartphone on a contract. Once the two or three years are up, you swap it for the latest model.
But personally, (certain) cars with names, resonate with me just as much as cars with numbers.
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