It's probably true that most drivers don't know the technical do-dahs, but most know that, by virtue of the sales patois, that their car is 'safer', and not just because of a stronger bodyshell or airbags, but because of 'systems' that can 'help you get out of' or avoid an accident.
Rather like with Andrew-T's steering wheel spike, would drivers take a risk when driving, knowing some three-lettered acroynm safety device (even if they didn't know what it was) would 'come to their rescue', especially as many (e.g. stability control) appear to be used by many car manufacturers to reduce or 'cure' poor handling (e.g. in the 'elk' or slalom tests), epsecially for higher sided cars like SUVs and crossovers.
I remember reading (perhaps here) that the Ford Fusion's handling characteristics were transformed at having ESP (on upper spec models).
My fear is that when a car gets out of its warranty period, many of the 'safety features' may not be kept roadworthy and through age may fail even after passing an inspection (where applicable at an MOT), meaning someone in a potentially poor handling car chucks it around, not realising the ESP is going to or has failed, just when it's most needed.
Most of these systems are electronic in nature and, as we constantly see with modern cars, have a far less predictable lifespan and reliability window, with little to no warning of failure, not helped by many drivers' not realising what the system does. In older cars, a broken warning light on the dash may mean a failed part isn't picked up for months, maybe years/never.
I agree that many safety systems are indeed useful if the car is driven correctly, but I'd much rather have a dependable, decent handling car by virtue of its general design/mechanical components than a poor one that artifically looks good until that all-important safety system fails.
The significant improvement in tyre technology is also a big factor too.
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