One of two things could be happening:
They are desperate to flog a car that's mainly been sitting around for well over a year that they's paid Hyundai for but is just sitting around collecting dust. I should also point out that it's ONLY had a general service - as it has been sitting around (not sure if outside or not), then the brakes could be in poor shape, as could the battery.
The model more generally may be about to be withdrawn from sale in the UK. Smaller non-executive saloons do not sell well in the UK and thus Hyundai may be considering doing what Mazda just did with their CX-3 and not sell it here any more because it's just not worth the bother when sales of them were so low. It may be unlikely, especially as the i30N Fastback only came to market about a year ago, but I was surprised why that car was sold in the UK anyway, given its barely different to the hatch.
On the other hand, the i30 Fastback (non-N version) is more stiffly sprung than its equivalent hatchback version, and combined with the lower profile tyres has rather a firm and unsettled ride in comparison - see the HJ review at: www.honestjohn.co.uk/carbycar/hyundai/i30-fastback.../
If you can live with that (get a thorough test drive for at least an hour on a good mix of roads, including poorly surfaced ones and those with speed humps), then if the car checks out all ok, then it seems like a great bargain, if you intend to keep it a while and you like its drive/other aspects. Don't just buy a car because it's cheap.
Whilst the current Mazda3 in fastback is a much better car in many respects (I'm biased as I own one, admittedly a much old one at 14yo), you'll be lucky to find one for less than £20k even with a discount.
I agree as well that a discount of this magnitude means it won't depreciate for probably 2 years.
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