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Audi (any) - Audi's new naming system - craig-pd130

If, like me, you've been puzzled by the double-digit numbers that Audi is now applying to all of its cars, here's a handy guide to what they denote:

30 = 109-128 hp
35 = 147-160 hp
40 = 167-201 hp
45 = 226-248 hp
50 = 281-308 hp
55 = 328-368 hp
60 = 429-455 hp
70 = 536+ hp

Audi (any) - Audi's new naming system - nick62

Good old Audi, clear and as logical as mud.

Audi (any) - Audi's new naming system - Avant

Ah....so it's by bhp rather than cc. That would explain why both the 1.5-litre A3 and the 2.0 litre A5 are 35s - both engines have about 150 bhp.

BMW (2-litre 330 for example) and Mercedes (1.5-litre C200) are no better. With both makes, the numbers used to denote capacity, but no longer: what the purpose of the change was I have no idea.

Audi (any) - Audi's new naming system - badbusdriver

Audi's numbering system makes no sense at all!. I mean OK, what the numbers mean has now been explained, but otherwise i'm no clearer as to the reasoning behind it. Do we really need a naming system to indicate how much power the car has?, presumably the buyer knows, so it is either to shame buyers of lower powered cars into buying more expensive and powerful variants, or to enable buyers of more those more powerful versions to show off!. I don't know if is still the case, but you used to be able to specify the car (BMW and Mercedes, not sure about Audi) 'de-badged' from new. Very unlikely to happen i know, but If i was buying one, that is what i'd do.

BMW (2-litre 330 for example) and Mercedes (1.5-litre C200) are no better. With both makes, the numbers used to denote capacity, but no longer: what the purpose of the change was I have no idea.

As for the BMW and Merc current system, i think it is probably because folk are used to exactly what you say, that of the number being for the engine capacity. Someone buying a 330 knows they are getting something with a big meaty engine, pretty near the top of the range for power. But with down sizing, a smaller engine can easily equal the power (and exceed the torque) of a large n/a unit. However, if they badged a 330 as a 320, uninformed buyers would probably be put off thinking they were getting a lesser car!.

Audi (any) - Audi's new naming system - SteveLee

The more pressing question is will they stick to their Audi engineering heritage and create cars that understeer like an oil tanker? Whatever they do, mugs will still queue up to rent them to impress the neighbours they don’t like anyway.

Let's face it, with drivetrains becoming mixed, ie: all IC, hybrid, full-electric there needs to be a designation that’s meaningful across the range - although peak power-to-weight-ratio would make more sense than raw horsepower as a way of portraying performance. These models are confusing becasue a model 50 A1 will go like stink vs a model 50 Q7 that would be little more than an adequate performer.

My designation would actually be average Gs pulled from 0 to 100km/h * 100. Something scientifically meaningful which could be applied to practically any vehicle. A model 100 would be a halo model – matching the acceleration of free fall…

Audi (any) - Audi's new naming system - nick62

– matching the acceleration of free fall…

That's the depreciation.

Audi (any) - Audi's new naming system - snufflegrunt

This system is not going to be used in the USA.
TBH, I always remove the engine designation. Nobody need know apart from the owner.
Houses don't have "4 Bedrooms" badges on them do they?

Audi (any) - Audi's new naming system - CHarkin

I see the TDi badge has disappeared from all VAG cars. I wonder why?

Audi (any) - Audi's new naming system - RaineMan

A neighbour got a new A2 with a 30 badge. When I suggested that with 3 litres it should go well he told me the engine was far smaller and he had no idea what it stood for. Looking at it if you square the designation and device by 10 you get near the bhp. Perverse to say the least!

Audi (any) - Audi's new naming system - Miniman777

These designations are utterly meaningless and no more than marketing fluff. I suspect even the sales staff struggle because it is so confusing.

There was nothing wrong with 1.6 TFSI or 3.0 TDI on the back - you knew, so why mess with an easy to understand system, Audi? It has to be down to marketing.

The number conveys nothing to me when sitting behind such a vehicle. Even Mercedes confuses, as an Merc A180 has a 1.5 Renault diesel engine and produces 108 bhp or could have a petrol engine with more power, so it appears merely a kind of model reference, but again is twaddle. Bit like using the tag A63, which is a road in Yorkshire to most of us in the UK.

BMW is a bit better, with 218, 340, 530, but even they blur the lines with 325, 335, 435 etc, for cars with slight more tweaked engines that the 330, 430 etc.

I often interface with marketing people in my daily job, and have formed the opinion they seem to think themselves to have a superior intellect. Personally speaking, most are up their own backsides...

Audi (any) - Audi's new naming system - FP

"I often interface with marketing people..."

Interface with - You mean you meet them? (Four letters instead of thirteen plus a space)

:-)

Audi (any) - Audi's new naming system - Miniman777

"I often interface with marketing people..."

Interface with - You mean you meet them? (Four letters instead of thirteen plus a space)

:-)

I was using marketing speak, deliberately,,,,, :)

Audi (any) - Audi's new naming system - Electric Leaper

It's all down to marketing and to make people think their expensive Audi is more powerful than it actually is. Under the new naming convention a 1.0 3 pot A3 reads as 30 TFSI. As mentioned by other posters, not so long ago people would think this is a 3.0 badged car, hence the connotations with power, when the reality is very different. I guess if they had called it 10 TFSI, Audi wouldn't sell as many!

Audi (any) - Audi's new naming system - sammy1

I think you will find that the price, the Invoice, the V5 and maybe the MPG will tell you exactly what you drive. If you are embarrassed by the badge, they easily come off with an hair dryer with no damage to the paint

Audi (any) - Audi's new naming system - 72 dudes

I see the TDi badge has disappeared from all VAG cars. I wonder why?

No, I don't think that's correct.

Just this morning I saw a new shape 19 reg Audi Q3 with 40 TDi on the back. This is the 178BHP 2.0 diesel.

Audi (any) - Audi's new naming system - Miniman777

I see the TDi badge has disappeared from all VAG cars. I wonder why?

No, I don't think that's correct.

Just this morning I saw a new shape 19 reg Audi Q3 with 40 TDi on the back. This is the 178BHP 2.0 diesel.

Exactly, shows how stupid the designation in. Dreamt up down the bier Keller on a Friday afternoon, clearly....

Audi (any) - Audi's new naming system - badbusdriver

BMW is a bit better, with 218, 340, 530

Are they really?. The BMW 218 has either a 1.5 (petrol) or 2.0 (diesel), the 340 has a 3.0, and the 530 only has a 3.0 if it is diesel, otherwise it is a 2.0.

Audi (any) - Audi's new naming system - CHarkin

I see the TDi badge has disappeared from all VAG cars. I wonder why?

No, I don't think that's correct.

Just this morning I saw a new shape 19 reg Audi Q3 with 40 TDi on the back. This is the 178BHP 2.0 diesel.

Thats interesting. I had a walk around a VW,Seat and Scoda dealers a few days ago. They are all very close in one retail park and all the one company. Not a single TDi badge on show, even on some 67 plate cars. I wonder if its the dealer removing them? ( Arnold Clark }

Audi (any) - Audi's new naming system - Graham567
Haven't Audi got a people carrier called the Audi Partner?

There's also the Audi Doody I think ;-)