I started the survey and gave up a short way in.

Really, it hasn't been thought out properly and is highly frustrating to answer.

Questions about why anyone would buy a car omit Handling - one of the most important criteria.

"Sedan" is not a term used in the UK and I'm not sure what, precisely, it means.

Then there are various questions asking me to rate Ford cars as a whole against various criteria. Unless you are familiar with the whole range, it's impossible to answer. Even then, it's going to be difficult to average out a whole lot of different models. In any case, most people would be able to answer only with reference to a particular model or two.

As a post-graduate research student myself I really feel you need to get this right.

What FP states is relevant here. We own a Focus, prior to that another Focus and a Fiesta. that is the limit of our experience with Ford over the past 6 years. The much maligned Ecoboost engine has been fine for us and a good performer. Perhaps the OP would be better of researching the reviews written for various Ford models on other sections of the forum. Also if Autocar etc have their reviews online they would help. Bit fed up with surveys, they pop up like mushrooms and the questions sometimes seem facile.

Cheers Concrete

Moved to Motoring.

As we own a Ford, I took a chance and clicked on it - it seems safe and genuine enough, although what conclusions they will draw from the responses to questions asked puzzles me.

"Questions about why anyone would buy a car omit Handling - one of the most important criteria."

Indeed - but American cars don't do handling, whuch would explain the omission!

Some of the questions are so hard to answer sensibly that they're meaningless, e.g. 'what is your experience of owning / leasing / driving / parking?'

The problem with university surveys like this - and I don't blame Janae for this - is that everything has to be fed into a computer, so the tick-box approach is king. The results are of no use to anyone, except to get the students through this stage of their degree. and they are filed, never to be seen again.

Anyone actually interested in seeing what's good and bad about Fords, or any cars, should look at the owners' reviews on this site. Long-term tests done by the magazines can be useful too.