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Ford ditch Mondeo? - oldroverboy.

why not?

www.telegraph.co.uk/business/2018/09/02/ford-ditch.../

Edited by oldroverboy. on 02/09/2018 at 20:59

Ford ditch Mondeo? - SLO76
Not surprised really, sales of larger blue collar mainstream family hatches and saloons have been in terminal decline for years with buyers switching to less efficient, poorer handling and generally uglier SUV’s and MPV’s instead. I’ll miss the traditional dad car... Mondeo/Sierra/Granada/Cavalier.
Ford ditch Mondeo? - Ethan Edwards

Everyone's buying German metal for the exclusivity factor..that's a laugh isn't it. Mondeo really quite rare these days.

Ford ditch Mondeo? - daveyK_UK
It’s over priced with little discount offered by Ford dealers.

Discount with the famous Ford privilege staff vouchers has never been more than £2k in the current Mondeo, they where considerably bigger on the previous shape Mondeo.

Ford have simply outpriced themselves, especially when the current Insignia is better, cheaper list price and bigger discounts.
And based on owner experiences so far, the Insignia is appearing to be more reliable.

Edited by daveyK_UK on 02/09/2018 at 21:56

Ford ditch Mondeo? - colinh

"...Everyone's buying German metal for the exclusivity factor..."

Isn't Ford of Europe based in Cologne?

Ford ditch Mondeo? - SteveLee
Not surprised really, sales of larger blue collar mainstream family hatches and saloons have been in terminal decline for years with buyers switching to less efficient, poorer handling and generally uglier SUV’s and MPV’s instead. I’ll miss the traditional dad car... Mondeo/Sierra/Granada/Cavalier.

Thanks to the proliferation of “traffic calming”, road furniture and pot holes – no wonder the SUV is seen as the tool for the job. As for handling, how many people actually drive fast enough for the actual limits of the SUV against a saloon/hatch to matter? As it is, I’m usually held up on the corners on A and B roads by people who couldn’t pick a line if it was scratched on their eyeballs – despite driving an SUV well within its safe handling limits.

Ford ditch Mondeo? - SLO76
“Thanks to the proliferation of “traffic calming”, road furniture and pot holes – no wonder the SUV is seen as the tool for the job. As for handling, how many people actually drive fast enough for the actual limits of the SUV against a saloon/hatch to matter?“

Yup, I agree and made the same choice last time to leave behind a Honda Civic in favour of a CRV which was a decision based on my laid back driving style, the horrendous condition of our local roads and my favouring comfort over ultimate handling. But it’s a misconception that SUV’s ride better than normal cars as the higher centre of gravity often requires harder suspension to retain safe handling at the expense of ride. Our CRV is one of the softer ones but even it is a bit bouncy. I’d rather take the pot holes and speed humps in an 80’s Renault, Peugeot or Citroen than any modern SUV.
Ford ditch Mondeo? - SteveLee
But it’s a misconception that SUV’s ride better than normal cars as the higher centre of gravity often requires harder suspension to retain safe handling at the expense of ride. Our CRV is one of the softer ones but even it is a bit bouncy. I’d rather take the pot holes and speed humps in an 80’s Renault, Peugeot or Citroen than any modern SUV.

Give a Range Rover a try, then tell me SUVs don't ride nicely! ;) But true, I was relating this in another thread about not really noticing speed humps when they first appeared in the late 80s, as I had a Citroën CX at the time. I don't think it's the ride thing either (current SUV ownership) it's about avoidance of tyre/wheel/suspension damage, SUVs generally have smaller wheels and deeper profile tyres which will absorb potholes better - and more importantly, will offer protection for the wheel whilst reducing the transfer of impact energy through to the suspension components, which (often, but not necessarily) will be more robust to begin with - unless it’s a car based soft-roader, even so, SUV tyres will likely have higher load ratings and heavy duty sidewalls/rim protection.

Ford ditch Mondeo? - S40 Man

well I for one will be quite sad. I have a 08 mondeo estate. I really rate it. It handleS very well, has lots of space and it's cheap to run. A great used but. Not sure how used values hold up so I probably wouldn't buy a new one which could be the problem.

Shame, If they still seeking them though.

Ford ditch Mondeo? - Brit_in_Germany

No Mondeo estate handles well. They are barges on wheels.

Ford ditch Mondeo? - SteveLee

No Mondeo estate handles well. They are barges on wheels.

No they're not, they handle very well like pretty well every Eurospec Ford since CDW27.

Ford ditch Mondeo? - S40 Man

Why would an estate handle significantly worse than an estate or salon? The center of gravity might be fractionally higher but still a lot lower than a jacket up SUV. The rest of v the running gear should be identical.

Have you actually tried one? Must people including HJ rate them highly.

Ford ditch Mondeo? - BMW Enthusiast

If they start making more vehicles like the hideous Ecosport Ford will be Fuct.

Ford ditch Mondeo? - drd63

Most manufacturers have something in their range to be ashamed of, witness the 2 series BMW.

Ford ditch Mondeo? - BMW Enthusiast

Most manufacturers have something in their range to be ashamed of, witness the 2 series BMW.

Indeed. The 2 Series Active Tourer and Gran Tourer are hideous. Gran Tourer lol! Who the hell thought of that name I wonder?

Ford ditch Mondeo? - ian j roberts

I must be getting old, I have a 2012 titanium x sport with the 2.0 ecoboost engine. Its still a Mondeo estate.

I like it, its a good compromise, handles well, easy to drive, parking ? not so much. Can carry loads, good rear passenger room. Reasonable value second hand. I dont do many miles.

I think the previous posters have hit the nail on the head, most people prefer the prestige of German alternatives. Perhaps Fords have gone the wrong way with the Vignale versions, for me they have got just that bit too big.

Hate all SUV's.

Edited by ian j roberts on 02/09/2018 at 23:41

Ford ditch Mondeo? - Avant

The reasons for Ford's struggles in the UK - and probably in other parts of Europe too - aren't hard to find.

Firstly, Mondeo-sized cars when new are bought mainly by companies, usually under leasing deals. Because they hold their value better, the deals are just as good on the German prestige models as they are on Fords and Vauxhalls. No prizes for guessing what user-choosers go for.

Private owners who buy new - includiing me - are going for SUVs. I had an A4 Avant back in 2004 and loved it - but successive A4 models have grown, and the current one is 4.7 metres long. My Q2 is only 4.2 metres and has easily enough room for people and luggage. That's nearly two feet shorter and makes life a lot easier.

Ford can offer only the ageing C-Max, the inadequate Ecosport, and the S-Max (also ageing) and Edge which are both bigger than many private buyers want or need.

Sadly Ford of Europe just didn't see the SUV boom coming. And they can't even get the city car right. The original Ka was a hoot to drive, but the current Ka+ is hopelessly underpowered. What sort of corporate mindset decided to put this completely separate, weedy engine in the Ka+ instead of using one of the engines available in the Fiesta?

Edit: I forgot the Kuga: this could be worth a look if you can get it cheaply, but it doesn't get very good reviews.

Edited by Avant on 03/09/2018 at 18:39

Ford ditch Mondeo? - SteveLee

Sadly Ford of Europe just didn't see the SUV boom coming. And they can't even get the city car right. The original Ka was a hoot to drive, but the current Ka+ is hopelessly underpowered. What sort of corporate mindset decided to put this completely separate, weedy engine in the Ka+ instead of using one of the engines available in the Fiesta?

True about Ford completely missing the SUV boom.

The Ka was generally a parts-bin special sweating old but well known and refined assets (simpler/cheaper previous gen engines and chassis bits) to an audience that couldn't care less - the problem is cars have got so heavy these days with all the regulated safety gear that they'll feel worse on budget suspension components, because the current Ka is a current platform, the cost of making then will be higher, so there's less budget left for suspension and engines. So you're trying to produce a car that (on price) can compete with the likes of Dacia with a more expensive platform as a starting point - something's got to give - and don't forget, Ka is no longer a Euro Ford - most American Fords have awful suspension dynamics.

As for Ford in general, during the 90s recession, Ford spent heaps on R&D while everyone else was pulling their belts in, Alex Trotman (sp?) rightly banked on "speculate to accumulate"; They came out the other side with class leading cars at the right price. Now they're hacking away like everyone else at all perceived "costs" and are trying to live off their 2000s rep (of producing world class cards) charging premium prices for many aging models. I really wouldn't be surprised if Ford go bust within the next 5 years and PSA or Toyota buy them. Putting a Ford back in the chair was a mistake - particularly one who was brought up in the agriculture and trucks division where costs rule everything - this isn't 1902 and your Great Grandad's way is no longer going to cut the mustard!

.

Ford ditch Mondeo? - daveyK_UK
The current KA is drastically over priced

Why would anyone entertain a base KA when you can get an equivalent Hyundai i10 with a better warranty with decent discounts for thousands less?

If the KA could be had new or nearly new closer to £7k then it would sell like hot cakes as Ford has a huge gap in its range under the fiesta which has moved up market in terms of price.

Fiestas, Kugas and Focus are available on competitive PCP deals due to their retention values, the KA isn’t nor are Ford Europe pushing the KA to increase volume.
When you consider it’s Indian built and uses a lot of old style Ford interior parts, it’s puzzling why they price it so high?

A few month ago I was in a Ford Evans Halshaw showroom and the sales rep said the exact same, it’s considerably over priced and they don’t sell many as on a PCP the fiesta is a cheaper option.
Ford ditch Mondeo? - sandy56

SHame to see it go, I had a few and they were good comfortable cars and never let me down. Ford made the huge mistake in making the later models far too big. My last Mondeo was bigger than my old MK2 Granada. The BMW 3 and Audi A4 are smaller cars and enough for most people, never mind the better, more effective, brain washing from German PR.

Yes I made the change to a SUV type, no regrets.

Edited by sandy56 on 03/09/2018 at 08:41

Ford ditch Mondeo? - skidpan

We bought a pre reg Mondeo form a supermarket in 2002. Registered 5 days before we bought it to a lease company and had 7 miles on the clock. In those 5 days it had deprecisted £5000. Year old ones at the local Ford emporium were more expensive. It was a good car, plenty of space for passengers and luggage and very comfy but the mpg was a let down. 2.0 diesel only did about 35 mpg on the wifes commute. Over 3 years the overall average just touched 40 mpg.

In 2010 we looked at the then current Mondeo. It was much bigger with no more space inside. The size was such that it would not actually fit in the garage, the 2002 one fitted with no issues.

We looked again when we bought the Superb. The Mondeo had grown yet again but compared to the virtually identically sized Superb the Mondeo had less room inside and a considerably smaller boot. In truth the smaller and much cheaper Skoda Octavia matches the current Mondeo for passenger space and spanks it for boot space. The internal quality was poor compared to the Superb as well. Discounts on the 1.5 Turbo petrol were tiny even from brokers making the better equipped Superb thousands cheaper. Garage not an issue now, at the new house its wider and longer.

Is there any wonder you see so few?

Ford ditch Mondeo? - expat

The same thing is happening here in Australia. Sales of big and medium cars are well down and people are buying SUVs. Ford has two big sellers - the Mustang and the Ranger pickup. Focus and Fiesta are not selling.

Ford ditch Mondeo? - smallcar

I wonder also in the UK if the Company car market is as strong as it was? I know I am a bit out of it living and working in Central London but is the company car especially the management perk type car thing still a "thing" out in provincial Britain? Are there still sales reps going about or is it now done all on line with little servicing of clients in many sectors?

Or do people just get paid a salary and buy a car themselves and claim mileage?

Ford ditch Mondeo? - mss1tw

I wonder also in the UK if the Company car market is as strong as it was? I know I am a bit out of it living and working in Central London but is the company car especially the management perk type car thing still a "thing" out in provincial Britain? Are there still sales reps going about or is it now done all on line with little servicing of clients in many sectors?

Or do people just get paid a salary and buy a car themselves and claim mileage?

A 2 ton Mitsi Outlander PHEV is a popular company car with people I know.

It's so enviromentally friendly it gets less MPG than my CRV, but no BIK tax and low road tax I believe.

Ford ditch Mondeo? - nick62

A 2 ton Mitsi Outlander PHEV is a popular company car with people I know.

It's so enviromentally friendly it gets less MPG than my CRV, but no BIK tax and low road tax I believe.

No the BIK is 13% which is approx £900 PA @ 20% tax or £1,800 @ 40% tax on the base model.

Fully electric cars are currently rated at 13% BIK also, but this will increase to 16% in 2019/2020, but then fall dramatically to 2% in 2020/2021.

So in 2020/21 the BIK payable at 20% / 40% on a £65,000 Jaguar I-Pace will be about £250 / £500 (i.e. less than £50 a month @ 40% tax). A current Mondeo hybrid would cost more than 5x the tax payable than the Jag (based on 2020/2021 rates).

Edited by nick62 on 03/09/2018 at 22:19

Ford ditch Mondeo? - carl233

The Mondeo has typically been a great second hand buy after the bulk of the depreciation has occured. Clearly the Diesels can be money pits as they get older but the petrol units can be solid for huge miles. It will likely go in the end when the car is due for a major facelift in another 3\4 years cannot see it lasting long-term.

Talking to the owner of a large taxi company the MK5 has not quite proved as reliable as past generations with lots of niggles needing to be sorted out under warranty. Some of the Ford range today is significantly overpriced in my opinion and Mondeo is one of those vehicles also the KA plus which is really a tarted up 2002 generation MK6 Fiesta with a 1995 Sigma engine is not worth the money being asked.

Ford have fallen out of favour to many of the in-debt PCP brigade that want that 'exclusive' badge despite there being so many of them on the road!

Ford ditch Mondeo? - oldroverboy.

europe.autonews.com/article/20171214/ANE/171219848...a