The reasons for Ford's struggles in the UK - and probably in other parts of Europe too - aren't hard to find.
Firstly, Mondeo-sized cars when new are bought mainly by companies, usually under leasing deals. Because they hold their value better, the deals are just as good on the German prestige models as they are on Fords and Vauxhalls. No prizes for guessing what user-choosers go for.
Private owners who buy new - includiing me - are going for SUVs. I had an A4 Avant back in 2004 and loved it - but successive A4 models have grown, and the current one is 4.7 metres long. My Q2 is only 4.2 metres and has easily enough room for people and luggage. That's nearly two feet shorter and makes life a lot easier.
Ford can offer only the ageing C-Max, the inadequate Ecosport, and the S-Max (also ageing) and Edge which are both bigger than many private buyers want or need.
Sadly Ford of Europe just didn't see the SUV boom coming. And they can't even get the city car right. The original Ka was a hoot to drive, but the current Ka+ is hopelessly underpowered. What sort of corporate mindset decided to put this completely separate, weedy engine in the Ka+ instead of using one of the engines available in the Fiesta?
Edit: I forgot the Kuga: this could be worth a look if you can get it cheaply, but it doesn't get very good reviews.
Edited by Avant on 03/09/2018 at 18:39
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