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All makes - Car Sales Tricks of the trade - Steveieb

After a recent experience at a Main Dealer when the negotiations approach a stage when the

junior sales executive leaves to check a deal with his manager, could the room where the customers are left with their hot coffees be bugged of have a camera microphone consealed in the ceiling ?

This could give the sales team a negotiating advantage as they have an insight into what the customers are thinking about the deal.

All makes - Car Sales Tricks of the trade - Ian D
Maybe during early negotiations you say that if you go off to talk to your manager I am leaving, or even better just go ....,
All makes - Car Sales Tricks of the trade - Andrew-T

As a callow young man I bought my first car in 1964, private sale, on the other side of the Atlantic. In the ensuing 50 years I have never bought brand-new (youngest car was about 8 months old), newish ones from dealers, older cars usually from private sellers. I have always paid outright, sometimes with part-ex, sometimes having sold privately. I have never been offered 'terms' or even received a suggestion that I should think about them. However my latest experience was in 2008, so the climate has probably moved on.

As the years passed I gradually became less callow and learnt, from HJ and others such as QW, what to do and not to do when confronting a salesperson. I think it certainly helps if you can give the impression that you know as much about your intended purchase as he/she does. I once accompanied my daughter and s-i-l (who has an accountancy degree) to a Fiat dealer to bolster the home side, and was amazed at his naivety in the process. I suppose he was still at the callow stage....

All makes - Car Sales Tricks of the trade - Avant

Personally I won't buy a car unless the manager comes out to talk to me at the point where I'm ready to do a deal. They come out readily enough if the alternative is losing a sale.

All makes - Car Sales Tricks of the trade - Bolt

After a recent experience at a Main Dealer when the negotiations approach a stage when the

junior sales executive leaves to check a deal with his manager, could the room where the customers are left with their hot coffees be bugged of have a camera microphone consealed in the ceiling ?

This could give the sales team a negotiating advantage as they have an insight into what the customers are thinking about the deal.

All the glass palace main dealers I went to, the salemen had their desks in the showrooms, if it was bugged they would have had a mix of sounds.

only the managers had their own rooms....

All makes - Car Sales Tricks of the trade - SLO76
Wee tactic I used often. Tell punter you’re going to talk to the manager, walk out the office down the hall out of sight, do a wee dance, chill for a mo then wonder back in with the “gaffers” best offer. Sales staff know the guidelines regarding discounts and finance rates, they already know what the best deal is. The idea is to look like you’re on their side arguing with the boss in the office upstairs on their behalf when in fact you’re sat enjoying a quick cuppa. Gaffer might pop his head round the door if you’re struggling with a near done deal.
All makes - Car Sales Tricks of the trade - Manatee

When I last worked with the motor trade the Pendle system was all the rage. Get the customer's keys off him, take his car into the workshop to 'value' it. SIt them down with coffee and start the process. Ignore requests for prices, discounts etc., find out what he's interested in, what he wants for his car, and how much he wants to pay each month.

The showroom cars would have no prices on them. Price lists were unavailable. Some dealers actually inflated them - I remember one that always fitted Datsuns with pop-up sunroofs, 'coach lines', wheel arch trims, mats and flaps. That enabled them to inflate the price. They could get the price of a Cherry Europe up by nearly £2,000 above list, which gave them scope to massively overvalue the part exchange so the customers thought they had done a fantastic deal.

The buyers would drive away in a new car without actually having taken in what the new car list price was, how much they have paid for a £100 sun roof and some stick on bits, or what the dealer had really valued their p/x at. The finance commissions were frequently huge.

As John Cadogan says, the last people to ask for advice are car dealers.

All makes - Car Sales Tricks of the trade - Leif
I just walked in and asked if they would match online broker prices. If they say no, you go to the next dealer, until you get a good offer. Sometimes they have no reason to cut prices, sometimes they want to shift a specific car, or number of cars. I like buying local, as if something goes wrong they are near, and they get the servicing too.

The oldest trick is to be your best friend, suggest a deal, go to talk with the sales manager, then come back looking all sad because the sales manager won’t go with the deal, but “here’s what he can do”.

And of course when trading in, take into account the total deal, not just the price for the old car. The main dealer offered me £1000 for my old car, I got £1,800 for it elsewhere.
All makes - Car Sales Tricks of the trade - Steveieb
I have noticed that a lot of dealers now leave a message on the phone lines that the call is being recorded for training purposes.
This tactic will stop customers being abusive over the phone and are unlikely to send a defamatory email.
All makes - Car Sales Tricks of the trade - Terry W

Why do people feel they are getting a better deal buying from a dealer. Your dealer contact may only be - (a) test drive, (b) if it goes wrong when you will deal with the service ,manager not the salesman (c) trouble free deal - trade in, inspect car before payment.

For the local convenience factor I may pay £2-400 extra on a £10-15k car.

Remember you have the cash. So do your research and walk if the offer isn't right.. Be courteous but blunt - the salesman wants your money, you want a good price.

Majjor complexity is trade-in. Much less hassle that a private sale and it is not free..

Final issue is finance. Paying cash if you have it is simple. Buying with finance is often whare the trader makes their money. Just be aware that the cheapest deal may not be the best - you must understad what you are signing up to. The monthly payment is easy to understand but what happens - if your needs change mid contract, car is damaged or written off, excess milage charges, handback condition assessment, servicing requirements etc etc.

All makes - Car Sales Tricks of the trade - Leif
And manufacturers sometimes give a discount for taking out finance. I was advised by the sales person, when a I said I wanted to pay cash, to take out PCP and pay it off ASAP, which I did, to get an extra £500 discount.
All makes - Car Sales Tricks of the trade - SLO76
And manufacturers sometimes give a discount for taking out finance. I was advised by the sales person, when a I said I wanted to pay cash, to take out PCP and pay it off ASAP, which I did, to get an extra £500 discount.

Yup, always let the dealer quote you a big fat juicy finance deal at whatever daft rate they can think up. Then negotiate your discount and part ex price. They’ll always be more generous if they believe there’s several hundred in finance commission involved. Get it in writing then leave for a think. Call back accepting the deal but tell them you’ll be financing it yourself. They cannot legally charge you extra for paying the way that suits you so the deal must stand. Of course you don’t want to face any real battle but I’ve yet to hear of a dealer who refused to finalise any deal I’ve advised on in this way.
All makes - Car Sales Tricks of the trade - expat

Almost all the new car dealers in Perth, Australia belong to 2 big groups - AHG and DVG. This means very little competition and no deals. That is the price - take it or leave it. No dickering on trade ins either. You go to the first dealer and he offers you an amount. Every other dealer looks it up on his computer and offers you the same. No use going to another city. The nearest big one is Adelaide and that is the other side of the continent. I bought my last new car from a small country dealer. He knocked a big chunk off when the city guys wouldn't budge.

All makes - Car Sales Tricks of the trade - Engineer Andy
And manufacturers sometimes give a discount for taking out finance. I was advised by the sales person, when a I said I wanted to pay cash, to take out PCP and pay it off ASAP, which I did, to get an extra £500 discount.

Yup, always let the dealer quote you a big fat juicy finance deal at whatever daft rate they can think up. Then negotiate your discount and part ex price. They’ll always be more generous if they believe there’s several hundred in finance commission involved. Get it in writing then leave for a think. Call back accepting the deal but tell them you’ll be financing it yourself. They cannot legally charge you extra for paying the way that suits you so the deal must stand. Of course you don’t want to face any real battle but I’ve yet to hear of a dealer who refused to finalise any deal I’ve advised on in this way.

Isn't it true thought that many PCP finance 'deals' cannot (as part of the Ts & Cs of said deal) be 'paid off quickly' without incurring a rather large penalty fee, rather like paying off a fixed rate mortgage before the 'fixed' term of (say) 3 years has ended? If so, the fine (which may vary depending on when the loan is paid off in the PCP period, similar to fixed rate mortgages) would obviously need to be added to the amount of payments aplus the final settlement payment.

As I recall, with some PCP arrangements, this still works out to be favourable (normally if the car manufacturer is subsidising it with a give-away of say £1500 [though this might be dependent upon not paying it off early] cash), but on others, it most certainly does not. This means having to thoroughly read all the small print on the PCP deal's Ts & Cs. Oh joy. It used to be so much easier when you could waive your cash in front of the salesman's face to get a better deal.

Still, I think that 'peak PCP' has come and gone (in 2016) and that (as described in an article in the Telegraph yesterday) the UK motor industry (and perhaps more widely, given the amount borred to buy cars in this way in conjunction with other personal borrwing and the slide in house prices coming [already started in London]) is due for a very bumpy ride as regards sales (never mind the diesel problems) in the next few years. No amount of sales patois or dodgy practices will offset that.

All makes - Car Sales Tricks of the trade - KB.

Isn't it true thought that many PCP finance 'deals' cannot (as part of the Ts & Cs of said deal) be 'paid off quickly' without incurring a rather large penalty fee, rather like paying off a fixed rate mortgage before the 'fixed' term of (say) 3 years has ended? If so, the fine (which may vary depending on when the loan is paid off in the PCP period, similar to fixed rate mortgages) would obviously need to be added to the amount of payments aplus the final settlement payment.

I'll readily stand corrected having never bought anything on PCP, but I keep reading that you're allowed/entitled to sign up on PCP and subsequently cancel within a particular period with no cancellation fee/fine/penalty/charge whatever it might be called - however I gather the length of time that you wait to cancel has a small bearing on whether you have to pay either nothing at all (i.e. if you cancel the folowing day) , or a very small interest payment if you wait a bit longer- but either way no cancellation fee. Probably wouldn't be popular with the sales person but I suspect most of them would take advantage of any tricks going to make money out of me given half a chance.

I confess to never having got my head around PCP despite reading about it and having had it explained to me once or twice. The variables of the percentage rate (or no rate of interest, as the case may be) plus the projected balloon payment plus whether it's best to hand the car back or start again after the term finishes ... are all over my simple head I'm afraid.

The bit that DOES interest me is to go into a dealer and take out a PCP and get a humungous discount ... then cancel the contract and keep the discount - but I fear it might not always work out that way ?


All makes - Car Sales Tricks of the trade - Leif

The bit that DOES interest me is to go into a dealer and take out a PCP and get a humungous discount ... then cancel the contract and keep the discount - but I fear it might not always work out that way ?


It does with VW. I admit I don’t understand PCP, but mine seemed quite easy. I paid £4,500 Up front, and then paid monthly sums to pay off the remainder consisting of £10,000 plus interest charged at 6% per annum. So it was no more than a £10,000 loan at a reasonable interest rate. Other manufacturers are probably different.

All makes - Car Sales Tricks of the trade - KB.

The bit that DOES interest me is to go into a dealer and take out a PCP and get a humungous discount ... then cancel the contract and keep the discount - but I fear it might not always work out that way ?


It does with VW. I admit I don’t understand PCP, but mine seemed quite easy. I paid £4,500 Up front, and then paid monthly sums to pay off the remainder consisting of £10,000 plus interest charged at 6% per annum. So it was no more than a £10,000 loan at a reasonable interest rate. Other manufacturers are probably different.

On relection I may not have made my observation clearly. I wanted to say that the bit that appealed to me was to take out the PCP and then immediately pay the whole lot off in one go ... cash ... but having taken advantage of the "manufacturer' scontribution" (if that's what it's called).

All makes - Car Sales Tricks of the trade - Falkirk Bairn

2 years ago youngest son bought a car, brand new but old model, £17K with £1500 off if you take PCP - which he did sign up for.

There is a Finance cooling off period (IIRC) 14 days - he phoned the Finance Co & paid off the car. Leave it till even a day over & he would have had a pile of cash added to the £15.5K owed.

All makes - Car Sales Tricks of the trade - Engineer Andy

2 years ago youngest son bought a car, brand new but old model, £17K with £1500 off if you take PCP - which he did sign up for.

There is a Finance cooling off period (IIRC) 14 days - he phoned the Finance Co & paid off the car. Leave it till even a day over & he would have had a pile of cash added to the £15.5K owed.

Wouldn't the £1500 'dealer/manufacturer contribution' be contingent upon the loan NOT being paid off before the cooling off period ended? If not, then (once widely publicised), everyone will be doing this. Manufacturers could potentially lose £Bns if everyone buying a car did this. I suppose there's still too many punters who don't read the small print and just go with the (expensive [compared to a direct bank loan]) financing agreement 'till the end.

All makes - Car Sales Tricks of the trade - Bromptonaut
I have noticed that a lot of dealers now leave a message on the phone lines that the call is being recorded for training purposes. This tactic will stop customers being abusive over the phone and are unlikely to send a defamatory email.

I work for an advice charity which has standard message about calls being recorded for training and quality assurance. It doesn't stop the odd punter who doesn't like the advice given from turning abusive but at least the evidence is preserved.

All makes - Car Sales Tricks of the trade - daveyjp

Car sales ads, trade in and price data from dealers and online brokers is now so easy to access I prefer to spend a few hours at home resarching and crunching the numbers before going anywhere near a dealer.

I know what a sensible figure would be to change and work on that figure.

Go in cold and the staff will have the upper hand. Go in knowledgeable and there is no reason a price needn't be agreed in less than 5 minutes, as it was with our Yaris.

The other salesman was however having a torrid time with a buyer and her daughter who both saw the salesman as a Dick Turpin. To them he was only there to rob them so they would never be happy with the price - it sounded like they once bought a car, didn't like it, took it back a few weeks later and were surprised they couldn't just have back what they paid, so in their eyes they had been stitched up by the garage.

When we picked our car up it came as no surprise that the other salesman hadn't secured a deal.

I also once heard a salesman at an MB garage quoting a figure of over £500 a month for a vehicle. The buyer was adamant they only wanted to pay about £400. Needless to say the salesman ended the call.

All makes - Car Sales Tricks of the trade - Miniman777

The way things are going and with reports today borrowing it at its lowest level for 11 years, car salesmen need to get real and look at cash deals customers are proposing with some relish. If people are genuinely cutting back on car buying, particularly using PCP plans because of future uncertainty and fluctuating future values, then the salesmen and women need to accept a cash deal is better than no deal - too many of the latter likely to result in a P45.

All makes - Car Sales Tricks of the trade - SLO76

The way things are going and with reports today borrowing it at its lowest level for 11 years, car salesmen need to get real and look at cash deals customers are proposing with some relish. If people are genuinely cutting back on car buying, particularly using PCP plans because of future uncertainty and fluctuating future values, then the salesmen and women need to accept a cash deal is better than no deal - too many of the latter likely to result in a P45.

Are you not getting the announcement that the deficit is at an 11yr low mixed up with personal borrowing? Haven’t heard any news on personal debt dropping recently. The reducing deficit is certainly not bad news.
All makes - Car Sales Tricks of the trade - nellyjak

I do recall a couple of years ago when we were looking to replace/update my wife's then Yaris, we visited our local Mr. T as we (briefly) considered an Auris.

Sadly we suffered the old chestnut of... "I have someone seriously interested in that car and they are ringing back this afternoon"...!!

To which my reply was "are they really"..?(said with heavy sarcasm)..and went on to tell him that I'd spent 10 years in the trade (oddly enough at a dealership directly opposite)...so I wasn't going to be guided by such comments.

I know the young and seemingly inexperienced guy was only trying to secure a sale but I'd hoped that kind of "fake influence" had been left behind.

OK...it MIGHT have been true...but experience has led me to assume that it probably wasn't.

Needless to say, we didn't buy the car and found my wife's current Yaris elsewhere.