The reason you get big or bigger discounts on the passat is because it is not a big seller. The reason for that is VW price it too high, and the reason for that is because VW, optimistically, consider it closer to the BMW 3 series, Audi A4, and Mercedes C class than the mondeo, insignia, superb, etc. But UK buyers, notorious for being badge snobs, are not going to come out of the aforementioned premium brands for what they consider to be a lower class car. And likewise, mondeo, insignia, and suberb owners are not going to pay more for a car which they feel is no better or classier.
If you can get a REALLY good deal for the passat, fair enough, but if you can get a suberb for less, and i think that is very likely, then you should go for the superb, it's a better car.
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