To start with, go to his ebay page, and have a look at his feedback - NOT because he has lots of poor feedback, but because he sells lots of damaged cars, and the feedback proves that. BMW530d, Citroen Relay, Astravan, Transit, Navara, Corsavan, Merc ML ... they're all there - and that shows he is not a private seller, but a trader.
Next, print the screenshots of his feedback as proof .. just in case he tries deleting or making it private.
Now, you speak to him. You've basically got proof that he is a trader, so the Consumer Rights Act applies. Him being ignorant of the worse damage is irrelevant - he is a professional, so is expected - in law - to be aware. Whereas a private seller would not be expected to be aware of such damage.
So you tell him that under CRA he misrepresented the vehicle, you are rejecting it, and will expect a full refund as soon as you return the vehicle to him. Do note that in law YOU are responsible for returning the vehicle, and any costs for doing so will be YOUR responsibility.
If he refuses, tell him that you'll be in touch with Trading Standards sharpish, they take a very dim view of traders passing themselves off as private sellers.
However, if he refuses to accept the return of the vehicle, you may have to take him to court. I see the cost was £11,100, so above the level of Small Claims, so it may get expensive to nail him. Hopefully the threat will do the trick.
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