Basically it's a waste of time trying to use the guide prices. The cost of the same car will vary based on your location which is not factored in the guides.
Dealers will adjust prices to be competive within 50 miles or so. Many don't own the cars they sell and therefore are working to tight fixed margins. Often they will have car to draw the punters priced at internet low and the car they want to sell you with a bit more fat!
The best option for you is to pick your price and use your favored search tool and select cars. Phone the dealer and ask to the exact car you want and make sure you can buy it that day, if you like it and it's in perfect condition.
Last car I purchased the dealer confirmed all this and the car had a dent. It was good leaver for me to get the sales man to discount another perfect condition car with less milage for the same price.
P.S. don't discount a main agent as they have access to more cars then Indies and often a better bet when things go wrong.
Avoid holding deposits if posiable.
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