I'm sorry, Michael, but this survey isn't going to have a great deal of value.
- There is no link that I could see between the adverts themselves and the questions you ask.
- There is no ability for us to comment on (your words) the 'influence of car commercials....on the perception of car brands'. Presumably the results will be analysed by computer; that in itself reduces its value.
- The adverts themselves told us nothing about the cars pictured.
- In the Vauxhall advert I couldn't see why you have 'fuel economy' and 'economy' as different catgories without an explanation.
This isn't entirely your fault: you have a lazy supervisor who hasn't given you the guidance you need. A pity, as it's potentially an interesting topic.
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