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Misleading advertisement

I recently bought a car from a franchised dealer. The car was advertised as 2 owners (I have a copy of the Auto Trader advert), which influenced my decision to buy and which I believe affects the value. I paid a good price, £9995, which included a 12 month warranty.

Having received my V5C it turns out that there have been 5 previous owners. The garage has said sorry, but say they showed me the "History" so I should have known. For me the "History" meant service and repair record. It never entered my head that the number of owners would be wrong.

I feel stitched up. What can I do, if anything?

Asked on 29 May 2013 by Phil of Haynes

Answered by Honest John
If it was advertised as "2 previous owners" then you have the evidence that it was misleadingly advertised and the small claims track of the county court now allows claims up to £10k, so you can reject the car.
Dear Honest John,

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