All diesel sold in the UK has to meet the EN590 standard so it all should meet has the basic cetane level (51) and lubricity standards etc.
Different brands will add different additive packages which may or may not offer benefits.
Over the years I have tried pretty much everything in my Passat PD130 and new Mondeo 2.0 TDCi, from Shell Diesel Extra, V-Power, BP Ultimate, Esso Energy, to supermarket fuel.
Also additives including Stanadyne, Millers and a super Cerium-based catalyst and ....... none made ANY measurable difference to performance or economy. Certainly no difference that couldn't be explained by ambient temps or driving mix.
Sure, I **thought** I felt a difference in performance or throttle response or smoothness, but the calculator and stopwatch said no.
Now I just use whichever fuel is cheapest (Shell or Tesco, if I had a 5p- off voucher) and give the car a weekly blast through the gears to clear the soot :)
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